Eleanor Smith
JPMorgan Chase & Co, Research Division

Good morning, everyone. Thank you for being here. Thank you for tuning into the webcast. I'm delighted to have Jeff Stibel, CEO and Chairman of LegalZoom; and Noel Watson, CFO of LegalZoom. Thank you so much for being here this morning.

Jeffrey Stibel
CEO & Chairman

Thank you.

Noel Watson
CFO & COO

Thanks for having us.

Eleanor Smith
JPMorgan Chase & Co, Research Division

So we'll talk about a lot this morning. I want to get into AI partnerships, your partnership channel, attorney and accountant network, concierge, a lot to get into after in 35 minutes. But maybe AI partnerships is a good place to start because I think investors have a lot of questions.

Jeff, so you launched the Cloud Connector and the ChatGPT formations app and called LegalZoom the de facto choice for legal services across AI platforms. Can you give us any early KPIs, whether conversion rates, average order values, attach rates on the customers coming through those integrations versus your traditional web funnel?

Jeffrey Stibel
CEO & Chairman

Sure. And I'll preface this by saying we are still very early. The AI platforms themselves haven't figured out the revenue model for their free consumers. However, what we are seeing is pretty exciting and positive. I mean, when we look at it relative to other sources, we see a higher conversion rate and a higher propensity to upgrade to our subscription offerings, which means ultimately a higher LTV.

Early innings, but we're seeing