Operator

Welcome to the Embellence Group Q1 2026 Report Presentation. [Operator Instructions]

Now I will hand the conference over to the speakers. President and CEO, Johan Andgren; CFO, Karin Liden. Please go ahead.

Johan Andgren
President & CEO

Thank you very much, and welcome to Embellence Group's interim report for the first quarter of 2026. My name is Johan Andgren, and I'm the CEO of the group. And together with me today is Karin Liden, who is our CFO.

Today, we will start by going through the developments in the first quarter and then follow-up by sales performance across our brands and our strategic focus areas. Since we are a group of several brands, we will then look at some of the brand and product highlights for the quarter. And after that, Karin will go through the currency effect and cash flow in more detail, and then we will end up with a summary.

So let's start to look at the business and what we achieved in the first quarter of the year. Q1 was a quarter where we continued to deliver organic growth and execution of our strategic initiatives. We delivered a currency-adjusted organic sales growth of 3%.

As we also highlighted in our last quarterly call, we continue to face currency headwinds, mainly from the U.S. dollars, but also from the British pound that negatively impact our top line by 4%. All in all, delivering net sales of SEK 201 million, which is down 1% versus past year.

Our strategic focus areas of direct-to-consumer