Operator

Welcome to Haypp Group Q1 2026. [Operator Instructions]

Now I will hand the conference over to the speakers CEO, Gavin O'Dowd; and CFO, Peter Deli. Please go ahead.

Gavin O'Dowd
President & CEO

Good morning, everyone, and welcome to Haypp Group's Q1 results. Our CFO, Peter Deli; and I, Gavin O'Dowd, will take you through today's presentation.

Starting at Slide 3, which is the agenda for today. I will take you through an overview of Haypp and the Q1 performance highlights, and Peter will take us through the consumer, financial and segment performances before I progress on our key strategic priority markets and an outlook.

I would like to take you to Slide 5 to remind you of some of the key dynamics around our business. We are a retailer of risk-reduced products with a strong focus on nicotine pouches, which as of today make up approximately 70% of our sales. We have multiple storefronts per market, and we offer -- and we operate in 6 markets in Europe and in the U.S. Approximately 90% of our revenue comes from product sales with the sales of Media & Insights to brand owners accounting for just over 10%.

While jurisdictional complexity around the sale of nicotine is often viewed as a hardship, given our expertise and scale, we view it as a barrier to entry. We target to approximately double our 2024 revenue by 2028 and increase our 2024 EBIT by 3 to 4x.