Operator

Ladies and gentlemen, we warmly welcome you to the Capital Markets Webcast Part 4: Strategy in North America of the WashTec AG. I'm pleased to welcome WashTec's CEO, Michael Drolshagen; CFO, Andreas Pabst; as well as Uwe Scharfy, CEO and President at Mark VII. These gentlemen will guide us through the presentation in a moment. After the presentation, we will move to a Q&A session.

And with that said, I'm handing over to you, Mr. Drolshagen.

Michael Drolshagen
CEO, CTO & Chairman of the Management Board

Ladies and gentlemen, welcome to our Capital Markets webcast on the WashTec Group's North American strategy. Let me begin with a clear overview. U.S. is the largest and most dynamic carwash market in the world and thus a key market for WashTec and in particular, for Mach VII. For us, North America is not just another market, it is the market that will determine whether we can further expand our global leadership position.

Against this backdrop, today's focus is on three [ categories ]. First, service is the backbone of our business. Service secures our installed base, fosters customer loyalty and acts as a firewall for our market share.

Second, digitalization and data are our key drivers of efficiency. They enable higher availability, better control for the customer and thus, structurally higher profitability.

And third, now a stronger focus, consumables and green are key growth drivers. Chemicals are not just an additional business, they are a highly profitable recurring revenue stream and a central component of our