EXCLUSIVE: UK agency YMU has signed broadcaster, podcaster and entrepreneur Vogue Williams for management.

This will see YMU seeking opportunities for Williams. working across TV, brand partnerships, digital and commercial ventures.

The representation will span YMU’s entertainment and commercial divisions, with a cross-disciplinary team working across verticals.

Williams is a presenter and podcaster, known for her podcast series My Therapist Ghosted Me, which she co-hosts with Irish comedian Joanne McNally.

“Vogue is one of the most compelling talents in the market today,” said Mary Bekhait, CEO of YMU Group and interim MD of YMU Entertainment. “She has built a rare multi-platform brand with authenticity, ambition and real audience connection at its core. We are delighted to welcome her to YMU and excited to help shape the next phase of her growth.”

“I’m delighted to begin my partnership with YMU,” said Williams. “It’s a hugely exciting time for me, both professionally and personally, and I’m grateful to have their support as I take this next step in my career. I’m looking forward to what we can achieve together.”

YMU has leaned heavily into talent with digital chops over the past year, signing the likes of influencers Millie Mackintosh and GQ Jordan among others.

Earlier this week, YMU Entertainment promoted five agents. That news followed the exit of divisional MD Lucy Loveridge in January. Group chief exec Bekhait has since assumed leadership of the unit.