EXCLUSIVE: aTwist, the microseries studio and platform founded by Jana Winograde, Susan Rovner and Lloyd Braun, is moving into the unscripted business.

The company has hired Josh Silberman, who currently serves as showrunner for CBS’ America’s Culinary Cup, which produced by Rovner’s Aha Studios. Silberman joins in an exclusive producing partnership and will executive produce oversee the development and production of all unscripted for the studio and platform. 

The microseries trend has, up to now, largely focused on scripted content. Josh Silberman has also exec produced series including Foodtastic and Fear Factor.

Elsewhere, the company, which was formerly known as MicroCo, has hired Lisa Roos as President, Creative and Jamie Denenberg as Head of Production.

Roos, who will oversee development and current programming strategy, previously served as EVP, Television at Keshet Studios and has exec produced series including A Small Light and The Calling. She was previously in executive roles at NBC and Warner Bros.

Denenberg will oversee physical production and joins from Alpine Labs, which she co-founded and where she developed and produced independent features, branded content, documentaries, unscripted and scripted series, including documentary I Got a Monster and feature film Marisol.

It comes as aTwist has more than 20 series in production across scripted, unscripted and animation.

“We see vertical microseries as the next evolution of serialized storytelling, and the addition of Lisa Roos, Jamie Denenberg and Josh Silberman further strengthens the creative team at aTwist,” said Winograde and Rovner. “With Josh’s standout showrunner experience across the unscripted landscape and emerging formats, Lisa’s creative instincts and experience across both studio and network television, and Jamie’s extensive production background as both an executive and independent producer, we are building a team uniquely equipped to create compelling, audience-driven stories for this next generation of entertainment.”