EXCLUSIVE: Live Nation streaming service Veeps has locked in Major League Wrestling for a new Saturday night programming block.
The wrestling circuit’s weekly flagship series, MLW Fusion, will start streaming via Veeps.com this coming Saturday, available free to global viewers. Those tuning in will get access to limited-edition merchandise drops, giveaways, and special offers available only during the livestreams.
Veeps, which launched several years ago as a concert-focused streaming outlet, operates a $20-a-month subscription tier but has recently been bulking up its live sports and entertainment programming. It recently streamed Danny Wimmer Presents’ Blood4Blood in partnership with Bare Knuckle Fighting Championship.
Beyond the weekly Saturday night MLW series, the partners will team up for quarterly pay-per-views, including title matches and other initiatives.
As part of the partnership, Veeps will launch exclusive limited-edition merchandise collections for MLW fans, drawing on the streaming service’s direct-to-fan commerce infrastructure.
The team-up offers the latest sign of wrestling’s popularity as a weekly programming draw. For streamers and linear networks alike, it offers a welcome presence 52 weeks a year, leading to circuits beyond the kingpin WWE to find a range of media rights deals in recent years.
“Professional wrestling thrives on weekly storytelling and passionate fan communities,” said Kyle Heller, co-founder of Veeps. “MLW has built an incredibly loyal audience and a strong creative identity, and we’re excited to bring that energy to fans every Saturday night on Veeps. These events sit at the intersection of live sports, music, fandom, and community, and we see a huge opportunity to help bridge those worlds.”
Veeps’ grasp of fandom, community, and culture “naturally fits MLW,” said MLW CEO Court Bauer. “With the incredible momentum MLW has built over the past year, partnering with the Veeps and Live Nation ecosystem gives us the ability to bring together MLW Fusion, major events, exclusive merchandise drops, and immersive fan experiences all in one place while creating a stronger direct connection with our audience around the world.”
Programming from Veeps is available across web, mobile, and connected TV, including Apple TV, Roku, Amazon Fire TV, and Samsung TV.
MLW Fusion is executive produced by Bauer, Paul Walter Hauser & Bryan Walsh. Bauer and Major League Wrestling are represented by Artists First. Hauser is represented by Artists First & WME.
此内容由惯性聚合(RSS阅读器)自动聚合整理，仅供阅读参考。 原文来自 — 版权归原作者所有。