Dawn Ostroff, a former top exec at Spotify, Condé Nast Entertainment and The CW, has joined the board of directors of AI advertising firm Moloco.

Founded in 2013, Moloco operates an AI-native ad platform that enables advertisers to reach millions of mobile apps and a growing number of connected-TV platforms. It also has an AI-native retail media business that helps retailers build ad businesses. The company operates in more than 200 countries and territories, with offices in the U.S., UK and half a dozen other countries.

Ostroff left Spotify in 2023 after serving as Chief Content & Advertising Business Officer. Prior to that, she was president of Condé Nast Entertainment, where she built the publishers’ presence in digital video, film and television, helping ramp up its advertising presence beyond print.

She also helped launch The CW, developing several of its early hit series as the broadcast network’s president of entertainment.

“Dawn has played a meaningful role in shaping the modern media and advertising landscape, and throughout her career has guided countless organizations through periods of significant transformation and digital evolution,” Moloco CEO Ikkjin Ahn said in a press release. “As we look to make our own mark across the industry and move the entire digital ecosystem forward, Dawn’s experience leading major global organizations will be invaluable in guiding our next chapter.”

Ostroff currently serves as an independent director on the boards of Mattel and Sweetgreen. She previously served on the boards of Paramount Global and Activision Blizzard, helping advise the latter during its acquisition by Microsoft.