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Manually tracking press releases across thousands of scattered sources is time-consuming, error-prone, and nearly impossible to scale until now. Feedly now supports thousands of company press release sources, transforming how analysts gather and act on competitive signals.

Here’s how:

• Track over 4,000 global press release sources, including PDFs and multilingual formats, so you never miss a signal.
• Cut through noise and surface updates tied to specific products, markets, or initiatives.
• Extract structured insights, summarize documents, and compare announcements in minutes.
• Share insights with stakeholders via automated newsletters.

The challenge of tracking press releases

Press releases are goldmines for competitive intelligence analysts, packed with strategic clues revealing a competitor’s strategy. But without the right tools, finding and analyzing these insights can be painfully slow and incomplete. Press releases are scattered across websites, often buried in PDFs, and written in multiple languages. Analysts waste hours manually searching, translating extracting, and compiling information, often missing key details or trends. This is why Feedly transformed press release coverage, adding over 4000 press releases site you can follow and search within.

If a press release site you need isn’t included, you can easily add it yourself just like in the example below:

Why press releases matter in competitive intelligence

Press releases are often the first place a company reveals major updates, such as product launches, strategic shifts, new leadership appointments, partnerships, or market entries. They provide a real-time pulse on how companies want to position themselves publicly, offering valuable context and messaging cues for competitive analysis. For intelligence teams, staying ahead of these announcements means monitoring and interpreting them quickly and at scale. With Feedly, this process becomes streamlined with the collection, synthesis and distribution happening in real time. For instance, you can create a Feed with all of your competitors’ PR sites and read through all of their articles in one place

Comprehensive coverage, zero gaps

Feedly ensures you never miss a critical press release, regardless of format or language. Whether it’s a PDF in a corporate newsroom or an update from an international competitor, Feedly’s AI engine ingests content from various sources. To track multilingual press releases, use Feedly’s RSS Builder to monitor companies not covered by traditional feeds, and rely on a growing database that adds thousands of new press releases weekly. It’s a centralized, always-on feed of competitive signals.

Dive deeper with AI-Powered Filters

Once you identify the press releases you care about, the challenge becomes sifting through the noise. Feedly’s AI Models helps you surface what matters most. You can filter press releases to highlight those related to specific product lines, markets, or strategic initiatives. In this example we tracking mentions of sustainability related to various airports and selecting the Press Releases source. You can also exclude updates on irrelevant technologies or routine financial disclosures. The result: less noise, more targeted insights.

Analyze smarter with Ask AI

Beyond filtering, Feedly helps you go deeper. With Ask AI, you can extract structured data from press releases, compare key themes across up to 25 documents, and generate concise summaries of complex announcements. You can even use Feedly to build comparison tables that track feature updates or competitive messaging over time. What used to take hours of manual effort now happens in minutes.

Sharing instantly with Automated Newsletters

Once you collect the necessary intelligence from press releases, you can quickly share those insights with your stakeholders through Automated Newsletters. If you want a little more control over the content included in your newsletter, you can send your newsletter from a curated board of saved articles.