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“For us, it’s really more about focus,” Lynch said at Semafor World Economy in Washington, DC. “I just want our teams really focused on the brands that really have a clear path to continued growth and profitability.”
Semafor Editor-in-Chief Ben Smith asked Lynch why Condé Nast operated in China when so many Western media companies have avoided the market.
Lynch noted that the company does not offer its news-oriented sites like The New Yorker but concentrates on its lifestyle and luxury publications.
“It’s not for the faint hearted, because it’s a complex place to operate,” Lynch said of China. “if you get it right it’s a huge economy, huge growing middle class … it is a very profitable business for us.”
He was also very bullish about its Middle East market despite the ongoing conflict in the Gulf. “It is a region that is very digital, very young, a lot of growth, and a huge luxury market,” Lynch said. He added that the US market is very strong for the company’s magazine brands.
Lynch said that while he initially viewed AI technology as a threat to media companies, his view has shifted. “As we’ve engaged with these companies, and as we use AI in our business increasingly, I see it more as a tailwind now than a headwind.”
Smith also asked Lynch about the success of Wired, which has been rapidly growing its digital subscriptions by aggressively covering politics, the Trump administration, and the tech sector, to the dismay of some titans of Silicon Valley.
Lynch said he was comfortable with the confrontational nature because the privately held company’s owners, the Newhouse family, has taken an hands-off approach.
“They do not interfere, which gives me as a CEO the ability to just appoint the best editors, let them do their jobs, and encourage them,” he said.
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