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After the war began on Feb. 28, international tourism to the region plummeted. In Dubai, hotel occupancy dipped to just 16% in the weeks after the conflict erupted. Saudi Arabia doesn’t depend as much on foreign tourists, but internal travel is driven by events, and as conferences, concerts, and major sporting fixtures like Formula 1 have been postponed, bookings have dried up.
That has forced hotels across the Gulf to offer deep price cuts, and target their only remaining market: local residents. Burj Al Arab in Dubai has marketed a 25% discount and FIVE Palm Jumeirah is converting room costs into credit for food, beverage, and spa services. Over Eid, a room at the St. Regis Saadiyat was about $300 a night.
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