Intel has announced a pair of high-profile leadership appointments as it doubles down on its AI ambitions. According to an official press release today, the company is bringing in industry veteran Alex Katouzian to lead its client computing and emerging “physical AI” efforts, while Pushkar Ranade is coming in as Chief Technology Officer to steer the company’s long-term innovation strategy. The appointments clearly signal Intel's intent to more tightly align its core computing business with the rapidly evolving AI landscape, particularly at the edge and in real-world systems.

Alex Katouzian is joining as executive vice president and general manager of the Client Computing and Physical AI Group, a role Intel says will align its traditional PC-focused business with emerging AI-driven systems spanning robotics, autonomous machines, and edge devices.

Katouzian is bringing 25 years of industry experience from Qualcomm, spanning from when he joined as a senior engineer in 2002 to his last very senior role as executive vice president and group general manager of mobile, compute, and extended reality (XR).

He is widely regarded as a key figure in scaling Qualcomm’s mobile and compute platforms globally and is responsible for significant contributions to the industry, including the expansion of Snapdragon mobile platforms and Qualcomm’s push into PC and XR computing. Intel believes this experience will prove invaluable as the company moves to expand beyond traditional PCs into AI-enabled, connected, and edge-based computing ecosystems.

Speaking on the appointment, which officially kicks off this month, Katouzian expressed excitement about joining Intel at what he described as a pivotal moment for AI-driven transformation across computing platforms.

“Intel is creating the foundation for AI-driven transformation, from leading in AI PCs, to scaling AI inference at the edge, and accelerating the future of physical AI systems,” wrote Katouzian. “I’m excited to join Lip-Bu and the Intel team at this critical moment to help scale innovation and deliver the next generation of computing experiences.” Katouzian announced his departure from Qualcomm on LinkedIn.

The second appointment sees Pushkar Ranade transition to permanent Chief Technology Officer after serving in the role on an interim basis for several months. Ranade is not a new face at Intel and has been with the company for over 10 years.

According to Intel, his role will involve leading the company’s technology strategy, overseeing special technology initiatives, and driving development across emerging areas such as quantum computing, neuromorphic computing, photonics, and advanced materials. He will also serve as chief of staff to the company’s CEO.

Both appointments continue an existing trend as more tech companies pivot to a stronger AI focus. Microsoft, for instance, created a dedicated AI division led by DeepMind co-founder Mustafa Suleyman, alongside a series of follow-on hires to strengthen its AI leadership. Google has also brought in senior robotics leadership to push AI into physical systems.

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Etiido Uko is a news contributor for Tom's Hardware covering the latest updates in big tech and the PC industry. He is a mechanical engineer and senior technical writer with over nine years of experience in documentation and reporting. He is deeply passionate about all things engineering and technology, and is an expert in gadgets, manufacturing, robotics, automotive, and aerospace.