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The Guardian

Rory McIlroy surges into six-shot Masters lead with stunning second-round flourish ‘That’ll be the end’: actor Sam Neill joins fight to stop controversial goldmine near his New Zealand vineyard Roberto De Zerbi targets ‘Ange-ball’ revival to save Spurs from relegation Bath hit back to reach semi-final after stunning Northampton in 11-try epic Secret Garden to Outcome: the week in rave reviews Zebras, wealth and power: Hungary’s election tests Orbán’s grip on power ‘TikTok effect’ brings sellout crowds and younger fans to Grand National meeting The war over Omagh’s gold: the £21bn mine plan tearing a community apart Britain’s shadow workforce is paid as little as 65p an hour. Who cares for the carers? From You, Me & Tuscany to Euphoria: your complete entertainment guide to the week ahead Six great reads: the man who let snakes bite him, masked heavy metal and the brutal reality for foreign students in the UK American Classic review – I defy you not to fall in love with Kevin Kline and Laura Linney’s tender comedy Cuba’s doctors were a lifeline for the world. Now the Caribbean is shamefully complicit in the US drive to expel them An environmental disaster in Moldova has Russia’s fingerprints all over it RMIT drops misconduct case against student who accused university of being ‘complicit in Gaza genocide’ Ichiro Suzuki statue unveiling goes awry as bronze bat snaps during ceremony Survivors of Epstein’s abuse accuse Melania Trump of ‘shifting burden’ on to victims European football: Real Madrid held at home by Girona to extend winless run Arne Slot insists he is ‘aligned’ with Liverpool board and fans as squad is rebuilt Kamala Harris ‘thinking about’ running for president again in 2028 JD Vance warns Iran against trying to ‘play’ the US in peace talks West Ham double up twice to thrash Wolves and put Spurs in relegation zone Trump administration releases new renderings of so-called ‘Arc de Trump’ Crispin Odey drops £79m libel claim against FT over sexual misconduct allegations Bafta apologises for events surrounding John Davidson’s Tourette’s outburst Cocktail of the week: Bar Shrimp’s la rosita – recipe New drug may extend survival in aggressive ovarian cancer, trial shows One dead and 27 injured after bus with British passengers crashes in Canary Islands Pope adds to Smith’s mass of Surrey runs with England woes a world away OpenAI CEO Sam Altman’s home targeted with molotov cocktail Reform UK local election candidate was twice disciplined by Tories over ‘racist comments’ Remaining in Nato is in best interests of US, says Keir Starmer Prince Harry sued for defamation by charity he co-founded Anthropic’s new AI tool has implications for us all – whether we can use it or not Concerns raised about motorbike tourist trail after death of British teenager in Vietnam The Guardian view on Trump’s civilisational threats: the words that fuel war must be condemned The Guardian view on dystopias for our times: the American nightmare Doctors’ leader claims new reduced pay offer killed chances of ending strikes in England Netanyahu-ism has achieved nothing for Israelis – and come at a monstrously high price Deborah Levy: ‘CS Lewis’s White Witch terrified me – but I wanted to meet her’ How I Shop with Michelle Ogundehin: ‘We grownups have enough stuff already’ Trump’s war and Melania’s Epstein statement, with US editor Betsy Reed – The Latest We have to stop killer motorists on Britain’s roads UK starts crackdown on EU citizens’ post-Brexit rights Londoners aren’t unfriendly – but don’t compare us to New Yorkers The religious right and the perversion of faith Artemis II images reignite moon mission memories Orbán and Magyar trade accusations in last days of Hungary election campaign Reckonwrong: How Long Has It Been? review | Safi Bugel's experimental album of the month Martin Rowson on Middle East peace talks – cartoon Masters magic, the Grand National and Premier League drama – follow with us Fears of UK and EU flight cancellations as airports warn of jet fuel shortages Reform’s petulance over slavery reparations shows it just doesn’t grasp Britain’s place in the modern world Peers vote to ban pornography depicting sex acts between stepfamily members Starbucks’s retail arm gets £13.7m tax credit even as sales increase Flyby review – interstellar musical is a voyage of epic strangeness Grand National preview: Jagwar can deny Irish cohort in Aintree classic Week in wildlife: an ostrich on the lam, a tortoise crossing a road and surfing seals Anger as swifts’ nesting holes in Derbyshire rail viaduct ‘blocked up’ Peter Mandelson faces fixed-penalty notice for urinating in public ‘There’s no shortage of terrifying technology’: how AI became TV drama’s new go-to villain ‘Fresher than anything in a shop’: the best recipe boxes and meal kits for time-poor foodies, tested Who was Hilma? 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Easy as ABC: voters in England tend to pick names nearer top of ballot, data suggests
Michael Good · 2026-05-13 · via The Guardian

Fancy your chances in politics? Then perhaps you should change your name to Aaron Aaronson or Aaliyah Aardvark, figures from last week’s local elections in England suggest.

A Guardian analysis of election results compiled by the website Democracy Club points to a striking alphabet effect. In wards where a party fielded three candidates, those listed nearer the top of the ballot paper – with a surname nearer the start of the alphabet – finished ahead of their party colleagues in 2,200 cases, or 65% of the time.

By contrast, candidates listed third out of their party’s list – with a surname nearer the end of the alphabet – topped their party’s slate only 382 times, or 11%. If ballot order had no relationship with performance, the figures would be expected to fall much closer to one-third in each position.

The figures show that out of the main parties in England, Reform had the strongest relationship between where candidates placed among their party colleagues, and the initials of their surname. About 74% of alphabetically advantaged Reform candidates topped their party’s vote, compared with fewer than 8% of Reform candidates nearest the bottom of the ballot paper. The Green party had the second-strongest surname effect, followed by Labour.

Chart shows candidates with surnames earlier in the alphabet and listed first on the ballot more likely to be elected

Juliet Zhong, who unsuccessfully stood for Reform UK in Kensington and Chelsea in London, said: “In the Queen’s Gate ward, where I stood alongside my two fellow Reform UK candidates, Ms Noble and Mr Walker, all our leaflets displayed our three names together. However, the election results showed: Noble 120, Walker 115, and then Zhong (me) 102. That is about 15% to 18% less. It makes no sense at all, as all our campaign materials featured all three of our names.”

Zhong said that this phenomenon was being seen across the party. She added: “My party colleague, Henry Woodruff, also noted this in our group chat after the election. He secured 288 votes, while his wardmates trailed at 320 and 345. It’s no coincidence that the top scorer, Andrew Barclays (345 votes), sat comfortably at the summit of the ballot paper.”

She said candidates’ names should be grouped by party, rather than alphabetically, adding; “It would surely be more logical for voters to see candidates classified by their party rather than playing a game of ‘find the surname’. This would ensure a level playing field, regardless of whether a party is perched at the top or relegated to the bottom of the list.”

Election-winners whose names are near the top of the alphabet are less likely to think their surname is a factor in their success. Nick Abear, a Green party candidate who was elected to the Redhill West & Meadvale Ward in East Surrey, said: “I hadn’t really considered it because I think most people know who (or which party) they are going to vote for in advance of voting. The thought of someone turning up to vote and thinking: ‘I’ll just stick my X on the top line’ seems unlikely.”

Abear did, however, get more votes than his Green party colleague Elly Heaton.

Andy Adams won a council seat in Winchester for the Liberal Democrats last week, and said it was an issue he had known about for a while. “I have heard of this alleged effect before and I always regale staff at polling stations with it as I visit as the candidate, joking that I am living proof that it is by no means always true. I stood for Winchester city council 11 times and once for parliament before I was finally successful this year.”

Adams added that the effect could sometimes work: “In a very close election and at local level the numbers can be very close at times … a very long list would reasonably be expected to give rise to the effect. I would probably support randomising ballot papers in principle even if I would not stand to gain from such an innovation.”

He added: “My husband is a Wiggins and whilst we decided not to double-barrel, if he were interested in politics then he would be well advised to become an Adams-Wiggins, or so it seems.”

The system used across local elections varies depending on the council, with most urban areas electing three councillors for each ward, but some rural areas electing fewer. Last week, 864 wards had at least one party standing three candidates.

Another way of looking at it – looking across all wards – is to compare the average vote share each candidate got compared with the rest of their party. This shows a similar pattern: candidates with surnames near the beginning of the alphabet slightly outperformed the party average vote share, and those with surnames beginning W, Y and Z underperformed in their party.

Unfortunately, the results suggest that if your name is Zebedee Zurcher, you might want to consider a career outside of politics.