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Crypto Payments Are Back. Will Merchants Actually Care This Time? B2B’s New Battlefield Is Everything Before the Button Amazon Targets the GLP-1 Gap Big Pharma Left Open LendingClub Signals Expanded Capabilities With Happen Bank Rebrand Congress Moves to Give FinTechs Direct Fed Payment Access Microsoft Tests Mythos to Identify and Mitigate Vulnerabilities United Airlines Hikes Fares as Fuel Costs Surge OpenAI Images 2.0 Is a Real Leap With a Real Price Tag Morgan Stanley Says Gaming Could Score $22 Billion With AI FTC Shuts Down Alleged Healthcare Fraud Scheme Sam’s Club Offers eCommerce Shoppers Hour-or-Less Deliveries FinTechs Cut Staff as AI and Margins Redefine Growth JPMorganChase Extends Critical Industries Investment Program to Continental Europe OpenAI Lands $75 Million Investment From Robinhood Ventures House Bill Would Reduce Small Lenders’ Reporting Requirements Coinbase Lists tGBP to Expand Locally-Denominated Stablecoin Access BNY Names New Head for Payments/Trade Client Platform KnowBe4 Automates Global Cash Flow Via Flywire Partnership Treasury Calls for Programmable Financial Enforcement Across Crypto DeepSeek Seeks $20 Billion Valuation as Tech Giants Weigh Investment Google Accelerates Agentic AI Shift With New Enterprise Platform OpenAI Begins Briefing Governments on Cybersecurity Capabilities DeFi Security Suffers New Blow With $3 Million Volo Exploit Uninvited Users Access Anthropic’s Mythos AI Model Block and Uber Expand Partnership Across Several Global Markets OpenAI Pledges $1.5 Billion to PE Enterprise AI Project Podcast: Inside the $9 Billion DeFi Hack That’s Shaking Crypto’s Foundations Synchrony CFO Flags Momentum in Spending and Credit Banks Risk Slowing the Emerging Middle Market Firms Driving Growth Paysafe Expands Digital Wallet Availability Across 18 European Markets Bad Data Can Break Good AI in Payments 50% More Digital Shopping Days Put Parents at the Center of Retail’s Shift 65% Call Insurance Essential. 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Google Transforms Fitbit Into Health and Wellness Ecosystem
PYMNTS · 2026-05-08 · via PYMNTS.com

Google is revamping its health and wellness product and platform lineup.

The company is making its Google Health Coach generally available, transitioning the Fitbit app into the new Google Health app, and launching the new Fitbit Air, it said in a Thursday (May 7) blog post.

The Google Health Coach will become publicly available starting May 19 after being tested and improved in public preview, according to the post. It will be offered as part of Google Health Premium, which was formerly Fitbit Premium, with premium plans starting at $9.99 per month or $99 per year and automatically bundled as part of Google AI Pro and Google AI Ultra tiers.

“It’s a fitness trainer, a sleep coach and a health and wellness advisor — all working together to help you be your best — whether that means maximizing performance on the court, in the office or at home with family,” the company said in the post.

Google also announced in the post that it is transitioning the Fitbit app into the new Google Health app and making it a place where users can bring together their health data from wearable devices, Health Connect, Apple Health and medical records. Google will migrate Fitbit users to the new app and will do the same with Google Fit users later this year.

“You can get a holistic view of your health, and soon will be able to securely share your data with friends, family and doctors,” the company said of the Google Health app.

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Google described the new Fitbit Air, announced Thursday, as a tracker that is simple, affordable and comfortable enough to wear around the clock. This health tool is available for $99, or $129 for the Special Edition, and comes with three months free of Google Health Premium.

“We designed it with Google Health Coach in mind — its advanced sensor technology provides the right data the coach needs to give you the most personalized guidance,” the company said in the post.

The PYMNTS Intelligence report “The AI On-Ramp: Data Shows How Everyday Tasks Build Consumer Habits” found that users are becoming more comfortable using artificial intelligence for essential wellness needs.

The share of consumers searching for medication or treatment information increased by 1.6 percentage points between October 2025 and February, reaching 22.7%, according to the report.