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Toy Story 5 Promotion Spoons Up Nostalgia With the Return of Cereal Box Toys
Gael Cooper · 2026-04-23 · via CNET

If you have fond memories of cereal prizes, this news might bowl you over.

Headshot of Gael Cooper
Headshot of Gael Cooper

Gael Cooper

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.

Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, and generational studies Credentials

  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.

Cereal boxes just aren't as much fun without the included prizes that many of us remember from our childhoods. From Cap'n Crunch whistles that reportedly helped spark the concept of hacking and eventually inspired Apple Computer to the classic Freakies monsters, some of these treasures are still floating around flea markets and dusty attics.

Froot Loops box with Toy Story prizes

Froot Loops is one of the cereals that'll include the Toy Story promotions. This box advertises that it contains free collectible trading cards.

Kellogg's

Now, a whole new generation will be able to relive the charm of dumping out an entire box of sugary cereal to dig out a hidden prize -- at least, while supplies last.

Beginning April 26, select boxes of the Kellogg's cereals Froot Loops, Frosted Flakes, Corn Pops, Apple Jacks, Frosted Mini-Wheats, Rice Krispies, Corn Flakes and Cocoa Loops will contain Toy Story-inspired prizes. It's all a promotion for the Toy Story 5 movie, which will hit theaters on June 19.

Some classic cereal-prize toys will return (Kellogg's isn't revealing which ones), while other boxes will include items that are more collectible than toys. Plastic spoons featuring Buzz Lightyear, Jessie the cowgirl and Sheriff Woody will be among the prizes, along with trading cards.

If you want to revisit the old Toy Story movies before the new one is released, they're all streaming on Disney Plus.

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Headshot of Gael Cooper

GAEL COOPER

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.