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Mastercard Dynamic Yield

Email, SMS and push done right: A marketing leader’s guide to channel selection How Valamar engages travelers earlier with real-time booking context Gartner Recognizes Mastercard Dynamic Yield as an 8‑Time Leader in Personalization Engines— Mastercard Dynamic Yield 2026 Personalization Maturity: Disruption Is Redefining E-Commerce Success Modern customer journey orchestration: Latest capabilities, best practices and omnichannel strategies — Mastercard Dynamic Yield Saks Fifth Avenue Elevated Luxury With AI Personalization 2025 Personalization Maturity Report for E-commerce - ES — Mastercard Dynamic Yield 2025 Personalization Maturity Report for E-commerce - PT — Mastercard Dynamic Yield How to Drive More Subscribers to Your Mailing List: Proven Strategies for MarketersMastercard Dynamic Yield Reconnect by Mastercard Dynamic Yield: Smarter Customer Journey Orchestration Send-Time Optimization — Mastercard Dynamic Yield Channel Prioritization — Mastercard Dynamic Yield Real-Time Adaptation and Dynamic Optimization — Mastercard Dynamic Yield Post-click Experiences — Mastercard Dynamic Yield Search Ranking Optimization — Mastercard Dynamic Yield Visual Search — Mastercard Dynamic Yield Semantic Search — Mastercard Dynamic Yield How Bergzeit Increased Conversions 3x with Conversational AI Email Deliverability Best Practices: Reach the Inbox. Deliver the Experience. The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys Visual Search Meets Multimodal AI: A New Era of Product Discovery Where human ingenuity fits in the AI-driven marketing era Infographic: The state of personalization maturity in e-commerce - 2025 AI and Personalization Are Revolutionizing E-commerce Search Transform product discovery with Experience Search: AI that understands your shoppers AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough? From Fragmentation to Connection: Mastering User Identification for Personalization — Mastercard Dynamic Yield 2026 Personalization Maturity Report for E-commerce - PDF — Mastercard Dynamic Yield Add To Cart Recommendation Modal — Mastercard Dynamic Yield Shoppable Video Notification — Mastercard Dynamic Yield Dynamic Yield by Mastercard Recognized as a Leader by Gartner® and Forrester Leroy Merlin Gains 32% Purchases with ML Recommendations Conversational Commerce: Your Guide to This Market-Shifting Technology Your Global Test Could Be Limiting Your Personalization Growth — Mastercard Dynamic Yield Personalize with Empathy to Meet Evolving Customer Needs The Resource Constraints Blocking Banks’ Personalization Gain Steering by Data: How to Avoid Assumptions and Motivate Your Team — Mastercard Dynamic Yield AI and personalization can close the empathy gap between brands and their customers A Leader in the Gartner Magic Quadrant for Personalization - Dynamic Yield Black Friday Is Coming—Is Your Personalization Strategy Airtight? Personalization Blueprint Survey - Dynamic Yield by Mastercard How Personalization Fuels Success in Latin America's Digital Boom Signet Jewelers Sees 88% Conversion Lift from Personalization Solving Data Issues for Financial Services with Personalization — Mastercard Dynamic Yield How to Executive Reporting Can Help You Grow Your Personalization Program Breaking the personalization barrier for banks Bring the personal back to shopping this holiday season​ with Shopping Muse Dynamic Yield makes Personalization a Breeze for Issuer Dynamic Yield by Mastercard Is Making Personalization a Breeze for Banks How to Deliver a Less Frustrating Online Shopping Experience VIDEO: Banking's Personalization Revolution: Data-Driven Transformation Bunnings' Buyer Center Casas Bahia's Buyer Center Magalu's Buyer Center Carrefour's Buyer Center 3 Tips to Integrate GenerativeAI into Your Personalization Workflow — Mastercard Dynamic Yield TUI Cruises Sees 10.3% Uplift in Add to Cart from Personalization The Revenue Gains From Personalization That FIs Can’t Ignore Calling All UK Banks: Personalisation Is Crucial to Meeting the New Consumer Duty Mandate What Marketers Miss in the GenAI Discussion vidaXL's Buyer Center The 2 Breakthrough Technologies Driving Smarter Product Recommendations Fashion Retailers: Your Product Feed Needs Spring Cleaning, Too — Mastercard Dynamic Yield Tommy Hilfiger's Buyer Center G-Star Raw's Buyer Center Hunkemöller's Buyer Center Here's Why Your Customers Are Tuning You Out Intersport's Buyer Center How AI Is Ushering in the Future of Interactive Commerce Mastering Channel Prioritization: How to Optimize Re-Engagement with a Winning Strategy Clark's Buyer Center Optimized messaging for purchase completion Affinity-powered triggered messages - personalization use cases Anticipate customer's next best item - personalization use cases Charlotte Tilbury's Buyer Center Rituals' Buyer Center The Dynamic Duo of A/B Testing and Personalization Next's Buyer Center La Redoute's Buyer Center Why Gen Z Craves Personalized Restaurant Experiences The human advantage in the age of AI and personalization Sky Personalizes Subscription Management for Millions On Leverages Personalization to Build Community Build-A-Bear Workshop's Buyer Center Oak Furnitureland's Buyer Center Coach's Buyer Center The Perfect Match: Marry Your CMS and Personalization Systems for Customer Love 4 Signs You Need to Move Beyond Your ESP's Email Personalization Functionality Sainsbury's, meet Dynamic Yield Charles Tyrwhitt's Buyer Center Burberry's Buyer Center Personalization in QSR: The Possibilities You Didn’t Know Existed The State of Personalization Maturity in Grocery/CPG Chanel's Buyer Center Swarovski's Buyer Center Building the Right It: How “Pretotyping” Guides Product Decisions with Concrete Data The Power of a Primary Audience Strategy for Financial Services Similarity Badge — Mastercard Dynamic Yield How Deep Learning is Adding Predictive Personalization Prowess to User Affinity Profiling Beyond Past Behavior: Predict Future Needs with AI-Powered Affinity
Müller's Buyer Center
2024-03-04 · via Mastercard Dynamic Yield

Loved by top brands in the eCommerce industry

We’ve made a Personalization Insights Report for you,
so you don’t have to

Our free Personalization Insights Report includes an evaluation of Müller's customer experience across mobile, desktop, email, apps and other channels.

Request your copy

Request your copy

See Dynamic Yield use cases for
the eCommerce industry

  • Craft a cohesive experience for the modern shopper

    Maintain 360° view of your customer touchpoints from offline and in-store interactions to mobile apps and CRM.

  • Eliminate data silos by unifying your eCommerce marketing stack

    Using several vendors keeps meaningful consumer data in silos. In Experience OS, you can activate every aspect of your personalization program, and all of your customer data, from one place.

  • Deploy in days to rapidly personalize experiences without IT

    Personalize more experiences in less time with over 70 out of the box templates to eliminate dependency on developers.

Fully integrated with your
tech stack

Leverage Dynamic Yield’s breadth of seamless technical integrations with the set of tools you already use. Dynamic Yield’s flexible data architecture and open API helps you create powerful integrations with any enterprise system like CMS Systems, eCommerce Systems, DMPs, Marketing Automation Platforms, Tag Management Platforms, Web Analytics Solutions and more.

Explore all integrations →

Müller logo

Personalization that accelerates growth

+6.7%

in conversion rate

+18%

in revenue per user

+45%

add-to-cart rate

55%

add-to-cart rate

Personalization for us is just getting to the heart of those important customer segments with a message that resonates with them the best in that time. Dynamic Yield makes this concept possible.

Matthew Wilson, Digital Development Manager at Ocado Retail

Explore more eCommerce case studies →

A longstanding commitment to
Responsible Personalization

Dynamic Yield is private by design and compliant with the latest laws and regulations around the world

Professional Services

Take full advantage of our expertise to identify the best personalization and optimization opportunities, execute web development projects, analyze results, and more. We offer a spectrum of professional services designed to help you meet your goals and accelerate your strategic roadmap.

97.7%

Satisfaction rate Numbers taken from Intercom, the tool we use to manage in-platform inquiries

Strategic consulting and opportunity discovery through a detailed business analysis that we turn into actionable program playbooks.

On-site training for business and technical teams for campaign management, technical development of use case templates, integrations, feed ingestion, and more.

Technical assistance and front-end development for building and modifying campaign templates, custom coding, QAing use cases prior to campaign deployment, and more.

RFM modeling and custom predictive analytics that will allow for the targeting and delivery of highly accurate personalization campaigns.

Learn more →

For two of our leading brands, Fetch and Fabled, testing and optimization is at the core of every user interaction, and Dynamic Yield has enabled us to truly tie all of the experiences together across our customer journey. We are really looking forward to the new capabilities that lie ahead in Dynamic Yield’s roadmap as we endeavor towards implementing personalization everywhere.

Rebecca Mehaffey, Web Trading Manager, Ocado

Book a meeting with us

Hi, I’m Hauke

Here is what you can expect from our first meeting:

  • Get access to your Personalization Insights Report. Discover actionable insights based on our experience in your industry.
  • We will identify your personalization and optimization needs, the limitations of your current tech stack, and establish a roadmap.
  • Attend a Dynamic Yield demo and experience the power of the #1 personalization solution in the world, only focusing on relevant features for Müller.
  • We will create a custom plan for you based on your needs, and discuss pricing options.
  • Are we missing something? We want this meeting to be as useful as possible for you. Let us know what else you would like to discuss in our first meeting.

Content you might be interested in

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The 2023 State Of Personalization Maturity Report For eCommerce

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eCommerce Statistics And Benchmarks By Industry

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ecommerce conversion

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The Economics Of eCommerce Conversion Rate Optimization

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Impactful Techniques To Help You Ace Your Product Recommendations

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shopping cart abandonment

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Shopping Cart Abandonment Recovery Strategy, With Real-World Examples

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Why the Webstore Has Become Predictable and How Guided Selling Can Fix it

It’s time for retailers to use guided selling personalization tactics to engender loyalty and stand out. Read the article →

Transforming The Shopping Experience In Only 6 Months With Sweaty Betty

See how this global activewear and lifestyle brand maximized key customer engagement strategies with personalization, generating a business-wide uplift in revenue. Read the case study →

ARPU

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Why ARPU Is Your Most Important Ecommerce Metrics

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Amazon recommendation strategies

Article

Two Decades In The Making — The Powerful Strategies Behind The Amazon Recommendation Engine

Take a page from Amazon's book and leverage winning strategies for your own personalization efforts. Read the article →

targeting

Lesson

Identifying Your Most Valuable Customer Segments

By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience. Read the lesson →

Article

A Comprehensive Technical Guide To Headless Commerce

All of the information around headless commerce for marketers and technical teams, including what it is, where it came from, and why. Read the article →

Template

RFP Template for Personalization

A free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision. Download the template →

Talk

From 0 To 100 With Personalization – A Story Of Hypergrowth With On Running

Learn how personalization has played a key role for the brand’s growth over the last couple of years, including the strategies and tactics they’ve implemented. Watch the talk →

Guide

Top Retail Trends in 2023

What are the top retail trends in 2023? From data-driven customer experiences to loyalty beyond points, learn the six trends that will drive retail's identity in 2023. Read the guide →

Guide

Assists Vs. Goals in Omnichannel’s Retail Game

Learn how retailers are winning the ball through better technology and analytics to manage consumer touchpoints. Read the guide →

Talk

Digitizing Luxury Experiences in a Headless World

Learn what a headless architecture looks like in practice for a large retail company, and how the Harry Rosen team made the switch and set themselves up for success. Watch the talk →

Article

eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online

Retailers can apply visual merchandising tactics consumers still love and rely from in-store to create truly immersive shopping experiences online. Read the article →

Article

The Art And Science Of Killer Abandoned Cart Emails

Learn how to recover lost sales through abandoned cart emails — with Pro Tips from Levi’s, Under Armour, Ray-Ban, and other eCommerce leaders. Read the article →

weather targeting

Lesson

How To Use Weather Targeting For eCommerce Personalization

Learn how to incorporate weather-based targeting into your CRO and personalization strategy to improve the customer experience. Read the lesson →

Article

The Most Overlooked Aspects Of eCommerce Product Recommendations

Is it possible to power recommendations at scale with machine learning algorithms alone or should contextual data play a role? Founder, Liad Agmon, answers. Read the article →

growth hacking

Article

Former of Site Optimization at Staples on Growth hacking in eCommerce

Breaking down what growth hacking brings to the table along with some traditional and new approaches within eCommerce. Read the article →

Article

High-Impact eCommerce Navigation Optimization Ideas To Improve Product Discovery

Test different variations of site design elements and seek inspiration from brands that are effectively optimizing the navigation experience. Read the article →