Who:

Leading Swedish retailer, specializing in outdoor equipment

Strategy:

In order to communicate urgency, the retailer deployed personalized messaging based on the value of the items in the visitor’s cart and the time remaining until Christmas for offers that could guarantee timely, pre-holiday shipping.

Hypothesis:

A major consideration for holiday shoppers is timeliness. These individuals want to make sure their purchases will arrive before a given holiday. Knowing this, brands can offer shipping guarantees to audiences, personalizing promotional offers based on the value of the items in the shopper’s cart to not only help individuals commit to a purchase without fear, but also drive average order value up. During such a stressful season, shoppers will be more than happy to spread a little more holiday love for the assurance.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library