About the Talk:

Everyone wants to create relevant, customer-centric emails that are synchronized across channels, but in reality, it’s a standard most companies fail to achieve. There are 3 common challenges that hold brands back from maximizing the efficacy of their email programs. Learn how to combat them by leveraging machine learning to create a unified data strategy that’s consolidated across platforms to build higher-performing email campaigns.

Tune in to learn:

• How to make sure your emails are timely, relevant, and personalized 
• How to combine the right methodology with the right technology to develop a unified view of the customer and activate it for personalization
• How to create a unified data strategy that’s consolidated across platforms
• Inspirational use cases for email personalization 
• And more!

Meet our speakers:

Emma Furlong, Director Product Marketing at Dynamic Yield

Emma leads Dynamic Yield’s Product Marketing Team, overseeing GTM strategy, Partner Marketing, and Customer Marketing. Emma is passionate about helping marketers bridge the gap between technology and methodology to build high-performing, personalized experiences that drive customer loyalty and growth.