Partnership combines Dynamic Yield’s world-class personalization technology with the analytics and digital marketing expertise of AdBirds

NEW YORK and AMSTERDAM– January, 23, 2018— Dynamic Yield, the world’s first personalization technology stack and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, today announced a global partnership to help clients deploy world-class personalization and optimization programs.

According to McKinsey, personalization done right can drive a 10-30% increase in revenue and 15% boost in efficiency of marketing spend. However, Dynamic Yield’s Personalization Maturity Assessment found that only 17% of companies claim to have personalization in place, citing “lack of resources” as the leading barrier (49% of respondents). This partnership aims to directly tackle that problem by combining technology and expertise.

“The AdBirds team consists of world-class analytics and optimization gurus,” said Colton Perry, VP Channel at Dynamic Yield. We are honored to welcome them to the Dynamic Yield partner family to continue to provide the best possible service to our customers.”

AdBirds’ director Rens den Hollander already sees a great impact on his clients’ results “The results that Dynamic Yield’s tools have produced for our global customers have been very impressive. We have received nothing but positive feedback, which made it an easy decision to partner with Dynamic Yield.”

AdBirds operates in more than 60 countries with local knowledge in each market, ensuring the best possible digital results for clients worldwide. Dynamic Yield’s technology powers personalization, recommendations, automated optimization, messaging and triggered emails from a single SaaS platform, empowering marketers to create seamless experiences across channels.