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Mastercard Dynamic Yield

Email, SMS and push done right: A marketing leader’s guide to channel selection How Valamar engages travelers earlier with real-time booking context Gartner Recognizes Mastercard Dynamic Yield as an 8‑Time Leader in Personalization Engines— Mastercard Dynamic Yield 2026 Personalization Maturity: Disruption Is Redefining E-Commerce Success Modern customer journey orchestration: Latest capabilities, best practices and omnichannel strategies — Mastercard Dynamic Yield Saks Fifth Avenue Elevated Luxury With AI Personalization 2025 Personalization Maturity Report for E-commerce - ES — Mastercard Dynamic Yield 2025 Personalization Maturity Report for E-commerce - PT — Mastercard Dynamic Yield How to Drive More Subscribers to Your Mailing List: Proven Strategies for MarketersMastercard Dynamic Yield Reconnect by Mastercard Dynamic Yield: Smarter Customer Journey Orchestration Send-Time Optimization — Mastercard Dynamic Yield Channel Prioritization — Mastercard Dynamic Yield Real-Time Adaptation and Dynamic Optimization — Mastercard Dynamic Yield Post-click Experiences — Mastercard Dynamic Yield Search Ranking Optimization — Mastercard Dynamic Yield Visual Search — Mastercard Dynamic Yield Semantic Search — Mastercard Dynamic Yield How Bergzeit Increased Conversions 3x with Conversational AI Email Deliverability Best Practices: Reach the Inbox. Deliver the Experience. The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys Visual Search Meets Multimodal AI: A New Era of Product Discovery Where human ingenuity fits in the AI-driven marketing era Infographic: The state of personalization maturity in e-commerce - 2025 AI and Personalization Are Revolutionizing E-commerce Search Transform product discovery with Experience Search: AI that understands your shoppers AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough? From Fragmentation to Connection: Mastering User Identification for Personalization — Mastercard Dynamic Yield 2026 Personalization Maturity Report for E-commerce - PDF — Mastercard Dynamic Yield Add To Cart Recommendation Modal — Mastercard Dynamic Yield Shoppable Video Notification — Mastercard Dynamic Yield Dynamic Yield by Mastercard Recognized as a Leader by Gartner® and Forrester Leroy Merlin Gains 32% Purchases with ML Recommendations Conversational Commerce: Your Guide to This Market-Shifting Technology Your Global Test Could Be Limiting Your Personalization Growth — Mastercard Dynamic Yield Personalize with Empathy to Meet Evolving Customer Needs The Resource Constraints Blocking Banks’ Personalization Gain Steering by Data: How to Avoid Assumptions and Motivate Your Team — Mastercard Dynamic Yield AI and personalization can close the empathy gap between brands and their customers A Leader in the Gartner Magic Quadrant for Personalization - Dynamic Yield Black Friday Is Coming—Is Your Personalization Strategy Airtight? Personalization Blueprint Survey - Dynamic Yield by Mastercard How Personalization Fuels Success in Latin America's Digital Boom Signet Jewelers Sees 88% Conversion Lift from Personalization Solving Data Issues for Financial Services with Personalization — Mastercard Dynamic Yield How to Executive Reporting Can Help You Grow Your Personalization Program Breaking the personalization barrier for banks Bring the personal back to shopping this holiday season​ with Shopping Muse Dynamic Yield makes Personalization a Breeze for Issuer Dynamic Yield by Mastercard Is Making Personalization a Breeze for Banks How to Deliver a Less Frustrating Online Shopping Experience VIDEO: Banking's Personalization Revolution: Data-Driven Transformation Bunnings' Buyer Center Casas Bahia's Buyer Center Magalu's Buyer Center Carrefour's Buyer Center 3 Tips to Integrate GenerativeAI into Your Personalization Workflow — Mastercard Dynamic Yield TUI Cruises Sees 10.3% Uplift in Add to Cart from Personalization The Revenue Gains From Personalization That FIs Can’t Ignore Calling All UK Banks: Personalisation Is Crucial to Meeting the New Consumer Duty Mandate What Marketers Miss in the GenAI Discussion vidaXL's Buyer Center The 2 Breakthrough Technologies Driving Smarter Product Recommendations Fashion Retailers: Your Product Feed Needs Spring Cleaning, Too — Mastercard Dynamic Yield Tommy Hilfiger's Buyer Center G-Star Raw's Buyer Center Hunkemöller's Buyer Center Here's Why Your Customers Are Tuning You Out Intersport's Buyer Center How AI Is Ushering in the Future of Interactive Commerce Mastering Channel Prioritization: How to Optimize Re-Engagement with a Winning Strategy Clark's Buyer Center Optimized messaging for purchase completion Affinity-powered triggered messages - personalization use cases Anticipate customer's next best item - personalization use cases Charlotte Tilbury's Buyer Center Rituals' Buyer Center The Dynamic Duo of A/B Testing and Personalization Müller's Buyer Center Next's Buyer Center La Redoute's Buyer Center Why Gen Z Craves Personalized Restaurant Experiences The human advantage in the age of AI and personalization Sky Personalizes Subscription Management for Millions On Leverages Personalization to Build Community Build-A-Bear Workshop's Buyer Center Oak Furnitureland's Buyer Center Coach's Buyer Center The Perfect Match: Marry Your CMS and Personalization Systems for Customer Love 4 Signs You Need to Move Beyond Your ESP's Email Personalization Functionality Sainsbury's, meet Dynamic Yield Charles Tyrwhitt's Buyer Center Burberry's Buyer Center Personalization in QSR: The Possibilities You Didn’t Know Existed The State of Personalization Maturity in Grocery/CPG Chanel's Buyer Center Swarovski's Buyer Center Building the Right It: How “Pretotyping” Guides Product Decisions with Concrete Data The Power of a Primary Audience Strategy for Financial Services Similarity Badge — Mastercard Dynamic Yield How Deep Learning is Adding Predictive Personalization Prowess to User Affinity Profiling
Impacted by the Target2Sell Sunset? Switch to the best
Dynamic Yiel · 2024-08-29 · via Mastercard Dynamic Yield

AI-based product recommendations, omnichannel A/B testing, hyper-personalized messaging, and precise
real-time targeting. Discover Dynamic Yield.

2026 Leader for 8 consecutive times

Personalization Engines Leader, 2019-2025

Forrester Wave Leader,
Q4 2024

Get in touch to realize your customer experience vision.

You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the Privacy Notice. By clicking the button, you confirm that you have read and agree to the Terms of Use.

2026 Leader for 8 consecutive times

Personalization Engines Leader, 2019-2025

Forrester Wave Leader,
Q4 2024

The most innovative brands in the world use Dynamic Yield

Mind-blowing results,
whatever your industry

13.5%

increase in subscriptions with a promotional banner

Grocery

Personalisation is at the core of our eCommerce strategy and partnering with Dynamic Yield allows us to craft truly customised shopping experiences across all touch points.

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88%

increase in revenue with deep learning recommendations

Retail

With Dynamic Yield’s AdaptML™, we no longer have to manually choose a recommendation strategy for our Homepage.

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46x

ROI from recommendations

Athletics

Site visitors no longer have to dig around our vast product catalog; rather, they are presented with personalized products right from the start.

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15%

increase in ARPU from recommendations

Fashion

With Dynamic Yield, we can just keep testing and testing to craft experiences that delight our customers and significantly increase revenue.

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4.2%

increase in revenue per user with new PDP recommendations

Beauty

Dynamic Yield has been instrumental in helping us uncover different types of audiences and enabling us to truly cater to each of their specific needs.

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89%

more purchases from recommendations

Furniture

We are now able to iterate on our customer experience and learn more about our customers to consistently deliver the best possible experiences.

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39%

decrease in same-month cancellations after optimizing LPs

Media

Dynamic Yield allows our team to take risks and launch personalization and experience optimization campaigns quickly and effectively.

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8%

uplift in AOV from recommendation widgets on PDPs

Athletics

Collaborating with Dynamic Yield has meant we can build amazing experiences with huge agility and speed across digital channels.

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16%

uplift in D2C revenue generated by Dynamic Yield campaigns

Electronics

We’re able to run personalized, localized experiences across 63 domains and multiple brands, all without adding resources.

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14%

uplift in click rate on recommendation widgets

Retail

Investing in true email personalization that enhances our ESP capabilities was one of our best decisions.

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348x

ROI from personalization

Athletics

Dynamic Yield is seamlessly integrated at nearly every stage of the user experience for our web and app. 348x ROI speaks for itself.

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Unmatched client and server-side optimization capabilities

We bring you a new way to personalize experiences. We call it Experience OS. You will call it amazing.

Traditional personalization solutions can feel restrictive, like a box. Experience OS frees you to activate hyper-personalization fully, empowering all teams and stakeholders with one solution. Speed up from idea to execution seamlessly.

Stand out with content and product recommendations that offer unrivaled accuracy and precision at every step.

Deliver relevant experiences that adapt in real-time to target customers with what they want — before they even know it.

Key Features:

  • Access a robust capability set of real-time, behavioral, contextual, and event-based targeting options
  • Auto-match content variations to customer’s AI-enhanced affinity profiles
  • Target customers based on consumer spend insights in their geographies, powered by Mastercard’s proprietary models
  • Use AI insights to identify deeper personalization opportunities by matching every variation to its most relevant audience

Learn more about Targeting →

Bring all of your data together across every digital and offline touchpoint to power revenue-generating personalization.

Key Features:

  • Capture person-level data no matter the source
  • Understand and empathize in real-time with behavioral insights and AI-enhanced affinity profiling
  • Identify & personalize for anonymous users, even from the first pageview
  • Share segments between properties, channels, and 3rd party platforms to deliver consistent multi-channel experiences

Learn more about Segmentation →

Optimize every element of your digital experience, and algorithmically match the right content variations to each customer’s unique affinity.

Key Features:

  • Improve performance with agile statistical engines, such as Bayesian and multi-armed bandit
  • Unlock revenue optimization opportunities with Predictive Targeting
  • Funnel experimentation learnings directly into personalization campaigns to drive continuous uplift
  • Run advanced experiments with minimal development lift, including on the server side

Learn more about Optimization →

Engage your customers with hyper-personalized emails and win back abandoners with timely triggered messages and push notifications.

Key Features:

  • Trigger personalized messages according to any real-time customer behavior
  • Trigger, test, and personalize email, SMS, web, app push, and more, from a single flow
  • Automatically prioritize the right channel with pre-built re-engagement strategies
  • Re-engage customers with dozens of recommendation strategies, including deep learning and affinity, across channels

Learn more about Journey Orchestration →

Fully integrated with your tech stack

Leverage Dynamic Yield’s breadth of seamless technical integrations with the set of tools you already use. Dynamic Yield’s flexible data architecture and open API helps you create powerful integrations with any enterprise system like CMS Systems, eCommerce Systems, DMPs, Marketing Automation Platforms, Tag Management Platforms, Web Analytics Solutions and more.

Personalization that’s out of this world. Literally.

We’re Gartner Leaders six years running – positioned highest and furthest compared to all other vendors and leaders in customer-rated categories.

Experience the full power of Dynamic Yield in a 30-min personalized demo

There are so many features that we could never fit them all in a single landing page. Schedule a demo now to discover them all.