Triggering sequential overlays to offer paywall-free access
Who:
A large, gated, subscription-based news outlet
Strategy:
As part of a recent subscription campaign, the news outlet aims to drive subscriptions by offering 3 full days of unlimited free access and monitors each visitor’s progress until the registration day.
Hypothesis:
In the media world, finding creative ways to engage your audience and turn them into paid subscribers is the end-all-be-all. Publishers looking to establish a working balance between offering free content and encouraging readers/viewers to pay for it can deploy a limited-time subscription campaign, allowing unrestricted access to their content for a short period of time. This will ensure readers understand the experience for subscribers is significantly better and more valuable than their free offerings, motivating readers to sign-up.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
