About the Webinar

In this webinar, Dynamic Yield and Workarea will show you how to truly act on your data in real-time to improve your merchandising, product recommendations and personalization strategy to always show the right content to the right user.

Tune in to learn:

• How some of the industry’s most innovative retailers change their digital experiences in real-time based on customer behavior
• Best practices for personalizing the entire buyer journey by discovery to post-purchase
• How to use trending reports to optimize site content and merchandising strategies

About the Speakers

Linda Bustos, Director of Merchant Strategy, Workarea

Linda Bustos is director of merchant strategy with Workarea. Linda is the former author of the GetElastic Ecommerce blog and Ecommerce Illustrated and has worked with merchants large and small, including Google, Intuit, Sony, Fandango, Symantec and Dell.

Mike Mallazzo, Content Manager, Dyanmic Yield

Mike Mallazzo is a brand, content and communications manager at Dynamic Yield. His writing on the future of commerce, media and technology has appeared in Quartz, Entrepreneur, Forbes, The Next Web, MediaPost and the Chicago Tribune.