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Mastercard Dynamic Yield

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Transform product discovery with Experience Search: AI th...
Emily Roberts · 2025-05-06 · via Mastercard Dynamic Yield

Shoppers don’t think in keywords. They think in intent, needs and moments. Yet many commerce search experiences still rely on outdated keyword-based systems, leading to poor relevance, missed opportunities and abandoned journeys. Experience Search changes that.

Powered by advanced AI and machine learning, Experience Search by Dynamic Yield helps you to connect customers with the right products faster, more intuitively and with greater precision. From understanding natural language queries to personalizing results in real time, it’s designed to drive revenue by improving every search interaction.

From keyword matching to customer understanding

Legacy search systems rely on rigid keyword inputs, often failing to surface relevant results unless users type in the exact right terms. Experience Search uses semantic understanding to interpret meaning, not just words.

Whether a shopper searches for “running jacket for winter” or “what should I wear jogging in cold weather,” Experience Search intelligently understands the intent and delivers the most relevant products, every time.

Visual and multimodal search: let shoppers search their way

Shoppers don’t always know how to describe what they’re looking for. Experience Search supports visual search, allowing users to upload an image and instantly find matching or similar products from your catalog.

Even more, it enables multimodal search that blends image and text inputs so that your customers can search in the way that’s most natural to them. This flexible approach removes friction and opens up new pathways to product discovery.

Real-time personalization that drives conversions

Experience Search doesn’t treat all shoppers the same. Using real-time behavior signals and historical data, it dynamically adjusts results based on individual preferences, affinities and past interactions.

If a customer regularly browses trail running gear, for example, Experience Search will prioritize performance-driven products in future sessions – even for broad queries like “shorts” or “shoes.” This kind of personalization results in higher engagement, stronger conversion rates and increased average order value.

Intelligent features that guide and convert

  • From the first keystroke to final purchase, Experience Search is packed with features that guide users and streamline their journey:
  • Smart autocomplete and query suggestions help users articulate their needs.
  • Dynamic ranking adjusts results in real time based on trends, seasonality and user behavior.
  • Adaptive filters evolve based on shopper preferences to support more intuitive navigation.
  • Each feature is designed not just to improve usability, but to directly impact business outcomes; more add-to-carts, more purchases and fewer bounce rates.

Seamless integration with conversational commerce

Experience Search works hand-in-hand with AI-powered chatbots and virtual assistants to support conversational product discovery. When shoppers have questions, want help narrowing down choices, or need quick recommendations, chatbots use the same underlying intelligence to guide users with precision.

This creates a cohesive, omnichannel shopping experience where search and conversation work together to accelerate decisions and simplify the path to purchase.

Why Experience Search?

Experience Search is designed to boost:

  • Search-to-purchase conversion rates
  • Time-on-site and session engagement
  • Catalog discoverability and product exposure
  • Customer satisfaction and retention

Whether you’re looking to modernize your search experience, boost revenue, or simply reduce shopper frustration, Experience Search will transform your search.

Ready to see it in action?

Let us show you how Experience Search can help your business create smarter, more personalized search experiences that convert.

Contact us to schedule a tailored demo or learn more.