Who:

A niche automotive site

Strategy:

In order to drive more content consumption, the site reveals a ‘Read This Next’ recommendation bar at the top of the screen, auto-triggered when a smartphone reader approaches the end of an article. The recommendation widget uses a combination of ‘viewed together’ and ‘user affinity’ strategies.

Hypothesis:

Keeping readers engaged while in content consumption mode is both an art and a science, one which is made infinately more possible when leveraging information such as an individual’s previous reading history as well as their preferred topics. Brands looking to introduce relevant content without disruptiing the experience should consider implementing a visible, yet non-intrusive bar at the top of the page where the next best piece of content can be promoted to drive further readership.