Who:

A large British online casino company

Strategy:

To help users pick up where they left off, the gaming company displayed recently viewed or played games to returning users as soon as they arrived back onsite.

Hypothesis:

There are many reasons why a gamer may not place a bet while visiting a site. Some may be distracted while others are just not ready to play. No matter the reason, it is in every gaming company’s best interest to guide users back to games they have viewed, played, or shown interest in in the past. Using recommendations, gaming companies can display the most relevant games and content to each user, saving them precious time and energy.