Targeting returning mobile visitors using slider drawer recommendations featuring previously viewed products
Who:
One of Africa’s largest online retailers
Strategy:
To draw users back to products they’ve viewed in the past, the retailer showcases these products using a mobile-optimized slider drawer.
Hypothesis:
While they may not have made a purchase during their last session, a returning visit indicates a continued interest in a brand’s products or services. To capitalize on this effectively, marketers should make it easy for the individual to find items previously viewed on the site, especially on mobile, where it is harder to navigate large product catalogs. Using a sliding drawer optimized for mobile, brands can recommend these “recently viewed” items and secure a purchase.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
