Industry leader recognized in both eCommerce Personalization and A/B Testing categories

[New York, March 18, 2020] Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, today announced that TrustRadius, the customer voice and insights platform, has recognized the company with two 2020 Top Rated Awards. Dynamic Yield, which was named a Top Rated eCommerce Personalization Software by TrustRadius in 2019, went on to win in both the eCommerce Personalization as well as A/B Testing categories in 2020. 

Dynamic Yield delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, call centers, and more. Its decisioning engine uses machine learning and predictive algorithms to build valuable customer segments in real time that can be used to take instant action via personalization, recommendations, automatic optimization, and one-to-one messaging. 

With a trScore of 8.3 out of 10 and over 68 verified reviews, Dynamic Yield is recognized by the TrustRadius community as a valuable player in the eCommerce Personalization software category. 

“Dynamic Yield has earned a Top Rated award for Ecommerce Personalization software-based entirely off of customer feedback,” said Megan Headley, VP of Research at TrustRadius. “Reviewers consistently praise Dynamic Yield’s data-driven personalization features, A/B testing tools, and customer support team.”

Judged primarily on ratings, recency, and relevance, qualifying vendors must have at least ten reviews written in the last year, a trScore of at least 7.5 out of 10 as well as 1.5%+ of the traffic in its respective category. For detailed criteria breakdown on the methodology and scoring that TrustRadius uses to determine Top Rated winners, visit: trustradius.com/static/about-trustradius-scoring 

Highlights from verified customers on how much they value Dynamic Yield include: 

• “LAGOS has been using Dynamic Yield for over 2 years. Since adding onsite personalization we have seen an increase in customer retention.” – Sarah Daniels, Digital and CRM Manager at LAGOS
• “The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.” – Giovanni Luca Randisi, Marketing Director at home24
• “We use Dynamic Yield on our main and e-commerce sites to provide the most relevant content to our fans across the globe.” – Will Satterthwaite, Senior Digital Operations Executive at Tottenham Hotspur

“We rely on the meaningful insights and feedback provided by our customers, as it is them that inspires us to continue building the best personalization and A/B testing tools in the market. Thank you to those who participated and support our work. We look forward to serving you throughout 2020 and beyond,” said Oded Leiba, VP of Customer Success at Dynamic Yield.

Dynamic Yield is a global player in the personalization space, serving more than 300 brands in the eCommerce, financial services, travel, iGaming, and media industries. 

About Dynamic Yield

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers from more than 300 brands around the world use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield Ltd. is a wholly-owned subsidiary of McDonald’s Corporation.

About TrustRadius

TrustRadius is the customer voice and insights platform that helps tech buyers make great decisions, and helps technology vendors acquire and retain great customers. Each month, over half a million B2B technology buyers use over 222,000 verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Next Coast Ventures, Mayfield Fund, and LiveOak Venture Partners.