Who:

A large Spanish online casino company

Strategy:

Use gamification experiences like “scratch-off” overlays or “wheel of fortune” spinners to encourage more sign-ups or offer casino bonuses, free spins, comp points, and loyalty rewards.

Hypothesis:

When a new user arrives on your site for the first time, the stakes are high to keep them engaged. With brands constantly inundating consumers with messages and notifications across devices and channels, companies need to find creative ways to grab their attention. Designing overlays with scratch-offs and wheel of fortune-style spinners is a great, interactive experience to deploy. Not only will it encourage users to sign up for bonus offers and claim loyalty rewards, but they will let gamers have a little bit of fun too while doing so.