I couldn’t be more excited to kick off 2025 with the news that Dynamic Yield by Mastercard has been recognized as a Leader in both the Forrester Wave™ for Experience Optimization Solutions and the Gartner® Magic Quadrant™ for Personalization Engines.
This is the seventh consecutive year we’ve received this distinction from Gartner®, and we were once again positioned highest based on our ability to execute and furthest for completeness of vision. Additionally, we achieved the highest scores in all three personalization use cases in the 2024 Gartner® Critical Capabilities for Personalization Engines Report.
You can review or download a complimentary copy of each report:
In the report, Gartner® highlighted how Dynamic Yield “leads the charge of advancing personalization from being a ‘reactive’ capability toward a more holistic and customer-centric ’empathic’ era.”
Forrester called Dynamic Yield “an ideal choice for those looking to take their personalization and recommendations strategies to the next level.”
These recognitions aren’t just accolades—they reflect the tangible value organizations achieve while leveraging our personalization solution. The Gartner® Magic Quadrant™ and Forrester Wave™ are some of the most important buying resources for technology providers in fast-growing markets, culminating research on a specific category to provide a wide-angle view of the relative positions of its competitors.
Being part of Mastercard, Dynamic Yield is uniquely positioned to disrupt the personalization and experience optimization market, thanks to its unprecedented scale, distribution, and transactional data.
We believe our core and unparalleled differentiators contributed to our leadership by the top two industry analysts:
At Dynamic Yield, we wouldn’t be where we are today without the enthusiasm and differentiative input from our customers. In fact, we received a halo from Forrester for “above-average customer feedback”—a rare distinction in the Experience Optimization Solutions report. We’ve also been highly rated over the past 12 months on Gartner® Peer Insights™, receiving a 4.8/5.0 rating, including the feedback that 100% of our users are willing to recommend Dynamic Yield to others.
Here’s what a few of them had to say, which we also believe played a significant role in our industry-leading position.
“The Dynamic Yield product is constantly evolving which is a dream for any business as customer expectations evolve!” – Gartner® Peer InsightsTM reviewer on March 18th, 2024.
“Our business has seen a substantial increase in incremental revenue from using Dynamic Yield over the last few years.” – Gartner® Peer InsightsTM reviewer on March 11th, 2024.
“I’ve worked with DY for over 3 years at my current company, and it has constantly impressed me with the functionality, reliability, responsiveness and ease of use.” – Gartner® Peer InsightsTM reviewer on March 14th, 2024.
Even after all these years, personalization remains a critical area for businesses for growth. The Boston Consulting Group estimates a $2 trillion opportunity over the next five years for brands that excel in this area.
With our finger on the pulse, new advancements in technology, and the unparalleled guidance we receive from our customers, we feel confident as ever that our roadmap of products and services continue to present immense opportunities for brands to turn personalization into their competitive advantage.
Thank you to all our customers, partners, and supporters who trust us to lead them as they pioneer personalization in their organizations. Onwards and upwards!
— Ori
Gartner, Magic Quadrant for Personalization Engines, 04 February 2025, Penny Gillespie, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, Jason Daigler
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