About the Talk:

With over 130 years of experience, Avon cosmetics is one of the largest beauty companies in the world. So what led its team to identify the potential and urgency of personalisation and its promising impact on the continuous success of their business?

As the term ‘Personalisation’ is becoming increasingly common among brands and retailers, many e-commerce professionals still aren’t sure where to start. In this session Matt Cummings, Avon’s Head of Commerce Trading, will walk through how his team went from realisation to personalisation; what challenges it faces as a multi-platform business, the first steps down the personalisation path, and what Avon’s vision is for a tailor-made shopping experience.

In this session you will learn:

• What are the main channels and customer types that form Avon’s multi-platform business module
• What were the absolutely necessary first steps Avon took approaching Personalisation
• A sneak peek into Avon’s first running Recommendations campaigns

Meet the Speaker:

Matt Cummings, Head of Commerce Trading Western Europe, Avon

Matt is an experienced eCommerce practitioner with a passion for working collaboratively to drive tangible and quantifiable improvements; He is deeply inquisitive, loves finding the underlying cause of a problem and being at the forefront of the solution.