About the Talk:

The retail shopping experience continues to evolve. In-store traffic has been replaced by a surge in eCommerce, and brands are being challenged to gain customer trust and loyalty using multiple digital channels. As the Delta variant brings uncertainty to in-store availability for the holiday shopping season, the big question is: Where do we go from here?

During this webinar, join Dynamic Yield’s, VP of Program Strategy & Insights, Nathan Richter, Qualtrics’ Global Head of Digital CX Strategy, Max Venker, UserTesting’s VP Market Strategy, Mike Mace, and Quantum Metric’s Head of Ecosystem and Strategic Planning, Jake Makler, in their session: Top tech insights to sleigh this holiday season. Listen in as they discuss how to build a tech stack that aligns with customer goals, the challenges and pitfalls retailers should avoid during the upcoming holiday season, and the must-dos of digital optimization.

What you’ll learn:

• The benefits of a code-freeze during the peak shopping season
• The importance of providing a personalized customer experience during the first on-site session
• The differences in consumer behavior during the holiday season compared to the rest of the year
• How to focus on low effort / high success digital experiences and where to invest your resources

Meet the Speakers:

Nathan Richter, VP of Program Strategy & Insights, Dynamic Yield

Working in the digital commerce and personalization space for two+ decades, Nathan has led teams and innovation at URBN, QVC, and David’s Bridal – as well as managed multiple strategic consulting practices at SaaS tech.

Max Venker, Global Head of Digital CX Strategy, Qualtrics

Mike Mace, VP Market Strategy, UserTesting

Jake Makler, Head of Ecosystem & Strategic Partnerships, Quantum Metric