API allows brands to easily trigger behavioral emails through preferred ESP

[New York, July 19, 2019] Dynamic Yield, the AI-powered Personalization Anywhere™ platform, today announced the release of Bring Your Own ESP – a new activation API enabling brands to independently qualify and integrate preferred ESPs for the delivery of triggered emails through the Dynamic Yield platform. 

As the industry grows more reliant on APIs, it becomes increasingly important to provide product managers and developers with more control in how technology is integrated, implemented, deployed, and scaled within an existing marketing stack. With Bring Your Own ESP, teams can take advantage of the company’s open and flexible architecture, seamlessly connecting with the tools they love and trust to continue driving results without any unnecessary distractions. 

“We’re making it easier than ever for brands to incorporate trigger marketing into their current email efforts,” says Mukund Ramachandran, CMO of Dynamic Yield. “In a world where 246 billion emails sent a day is the norm, the same old methods and best practices simply aren’t enough to stand out in the inbox anymore – teams need to be able to implement tools such as this to reverse some of the effects of inbox blindness and increase engagement through relevance.”

Using Dynamic Yield’s triggering engine, brands can automatically send emails (as well as on-site messages and push notifications) based on a variety of user actions or signals that happen while the user is on the website or in the app. With the capability, information captured will be sent to a team’s ESP for the triggering of a personalized email.

Bring Your Own ESP expands the benefits of triggered emails, providing teams with the freedom to integrate how they want, and with the technology partners of their choosing. Alternatively, Dynamic Yield offers out-of-the-box integrations with the most popular email service providers, including Responsys, SendGrid, Bronto, Listrak, and more. 

The company’s trigger engine can also automatically send on-site messages and push notifications, and soon, any API activated service will be available for triggering through the platform, such as SMS, Customer Service ticket creation, direct mail, instant messaging, and more.

To learn more about how to use the Bring Your Own ESP API, visit dynamicyield.com/blog/bring-your-own-esp-activation-api

About Dynamic Yield

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers from more than 300 brands around the world use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield Ltd. is a wholly-owned subsidiary of McDonald’s Corporation.