Optimization

Experiment at scale with the highest ranked Gartner leader for A/B testing

Optimize every element of your digital experience, and algorithmically match the right content to each customer to increase revenue and drive loyalty.

Revolutionize your digital customer experience. Discover Experience OS.

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Algorithms

Breadth

Multi-touch

Agility

Feature Experimentation

Use Feature Flags to deploy, without code, features to specific audiences with our comprehensive targeting and allocation capabilities.

Flexible Attribution

Understand the influence of personalization and optimization campaigns with both session- and user-level attribution scoping.

Dynamic Traffic Allocation

Use multi-armed bandit algorithms to automatically allocate more traffic to the best performing variation at a given point in time.

Affinity Allocation

Route traffic and adapt to changing preferences in real-time with Affinity Allocation to deliver relevant content and product recommendations that evolve with each user.

Server Side Templates

Experimentation has never been easier with server-side templates, enabling marketers to deploy and optimize experiences on the server side with no devs required.

Point-and-Click Editor

Build experiments and optimize experiences for any audience group with a “What You See Is What You Get” Editor without the help of design or development.

Flexible KPI selection

Select the right KPI for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.

Robust Analytics & Reporting

Get important audience insights and testing performance, allowing you to measure the true impact of experiments on any digital interaction across any channel.

Server & Client-Side Testing

Go beyond client-side testing and deploy experiments on the server-side. Test and optimize algorithms, architectures, and even complete re-brands.

Full-Breadth of Integrations

Dynamic Yield’s open and agnostic architecture integrates with the marketing platforms you already use, from DMPs to web analytics, tag managers, and more.

Single-Page Applications Support

Create, manage, and measure A/B tests on your single-page application without having to heavily modify your application’s code.