About the Webinar

On-Running began working with Dynamic Yield back in 2018 to help scale their customer experience and increase overall sales. However, in March of 2020, COVID-19 hit and the team had to quickly adapt to the many changes brought on. Operating in the DTC category, the pandemic provided a large uplift in the number of customers shopping online, and with many people in lockdown, On-running experienced a major resurgence. Although great for their eCommerce team, when online sales tripled, previous goals of pushing for personalized content were no longer as relevant, forcing them to pivot their strategy, and fast.

In this webinar led by Dynamic Yield’s Anoop Vasisht and On-Running’s Laura Mason and Steve Walton, learn about On-Running’s journey and how they were able to ensure customers still received a positive experience, despite the unprecedented times.

Tune in to learn how On-running:

• Was able to meet their initial personalization goals working with Dynamic Yield
• What the team did to pivot and adapt quickly during COVID-19
• How the team was able to handle 3X the usual demand for online sales
• How to optimize customer experiences across your website
• Why being customer-centric is so important to a business model

About the Speakers

Anoop Vasisht, GM Europe, Dynamic Yield

Anoop Vasisht is the General Manager, Europe for Dynamic Yield. He was previously the Director for International Investments at ProSiebenSat.1, one of Germany’s leading media groups focusing on Partnerships, Investments & Business Development for Consumer, Data & Analytics sectors. He also developed operating expertise in CRM, Data & Analytics while at Rocket Internet as the Head of CRM based in Berlin covering e-commerce & marketplaces assets.

Laura Mason, Digital Product Manager, On

Laura is a Digital Product Manager at On. She leads a team of designers and developers dedicated to building customer-first, user-centric digital products. Laura was previously a Senior Interactive Producer with Apple, where she focused on brand-building and marketing efforts. Prior to her time in the digital world, she worked in cross-disciplinary art production including theater, film, and opera.

Steve Walton, Head of eCommerce Europe, On

After 10 years working on digital products and content marketing in the outdoor sports industry, working with media houses, brands, and retailers, Steve joined On’s eCommerce team. Steve began on the Product & Growth team, identifying opportunities for growth-hacking, elevating the customer journey, and developing the online platform which enables On’s hyper-growth. Now focusing on DTC and cross-functional business development, Steve is responsible for creating unique blue-prints and growth-hacks born out of diverse regional challenges.