About the Talk:

This fall, digital pioneers, movers, makers, experts, and aspiring talents met at Metapolis — a hybrid landscape offering a digital space to learn, experience, marvel and connect.

We had the pleasure of joining this digital space and hosting our Masterclass: From Early Adopters to Future Thinkers – Scaling Personalization with JUNIQE.

JUNIQE has been pioneering home decor since 2013, creating a community passionate about design all over Europe – but what is the special sauce to its success?

In this session, Hamlet Hayrapetyan, Product Manager at JUNIQE, shares the company’s journey as an early personalization adopter and the checkout experience pain points Dynamic Yield helped the team overcome. Hamlet is uncovering its test-to-success methodology and ideation process as well as actual use cases, numbers, and actionable takeaways. Lastly, Hamlet reveals the company’s forward-thinking plans for the future and how JUNIQE is adapting and optimizing in an ever-changing industry.

In this session you will learn:

• JUNIQE’s vision and where their journey with personalization began
• The difference between configurable products and non-configurable products and the challenges facing when trying to optimize the transaction funnel
• From 7 clicks to 1, sharing AB tests results and insights all the way to achieving the best iteration
• JUNIQE’s future plans and how they plan to incorporate AR to increase conversions

Meet the Speakers:

Hamlet Hayrapetyan, Product Manager at JUNIQE

Hamlet has many years of experience in building various products from scratch and loves building frictionless products. Hamlet is a Startup Mentor at the Berlin Startup School and at the DISRUPTORS.AI acceleration program and also a visiting lecturer at the SRH University Berlin on the topic of Digital Business.

Anoop Vasisht, GM, Europe & VP Channel Partnerships, Dynamic Yield

Anoop was previously the Director for International Investments at ProSiebenSat.1, one of Germany’s leading media groups. He also developed operating expertise in CRM, Data & Analytics while at Rocket Internet as the Head of CRM based in Berlin covering e-commerce & marketplaces assets.