This post was originally published on the Optimove blog.
CRM Marketers have known for a long time what some companies are just now discovering. It’s much more cost-effective to retain an existing customer than to acquire a new one. In fact, it’s FIVE times more cost-effective!
But that doesn’t mean it’s easy. The key to customer retention lies in providing personalized experiences and interactions to each customer, and at scale. In fact, according to McKinsey, personalization at scale alone has the potential to create between $1.7 trillion to $3 trillion in new value.
Most brands aim to scale personalization by creating a best-of-breed martech ecosystem that will facilitate these interactions, and rightfully so. According to a survey conducted by research firm Gartner (subscription required), marketers with a best-of-breed ecosystem report outperforming their peers at a 35% higher rate than those with an integrated suite.
So, it is of no surprise that brands are turning to three best-of-breed solutions, Optimove, Attentive, and Dynamic Yield, to provide unified, seamless, and personalized interactions across the customer lifecycle.
Brands that have Optimove at the center of their marketing tech ecosystem, harmonize the different solutions that comprise it, optimizing performance and maximizing the value they achieve from each.
By integrating the three solutions, brands gain the ability to leverage Optimove’s multichannel orchestration capabilities in combination with Attentive’s mobile marketing excellence and Dynamic Yield’s real-time personalization platform.
For example, brands can:
With 60% of customers having higher expectations of their digital experience than before Covid-19, it is imperative that brands provide unified interactions across all channels.
For example, by integrating these three solutions, brands can effortlessly transition from the first visit to purchase and incentivize the next one.
Using Attentive, marketers can grow their email list by offering special promotions to encourage new visitors to provide their email addresses and then sync those emails in real-time into Optimove.
Using Optimove, an automatic email can be triggered to customers after their initial signup with an offer to be redeemed during their first purchase. This email can be the first of several in a welcome series, with Optimove syncing each customer’s profile at every step of the way via our Dynamic Yield integration.
Using Dynamic Yield, teams can ensure that messages and promotions shown in Optimove emails match those displayed on-site. For example, brands can serve personalized banners on their websites based on each customers’ position in the welcome series, in order to incentivize a second purchase.
Similarly, brands can seamlessly orchestrate multichannel journeys with hyper-specific audiences and objectives.
Using Optimove, marketers can create micro-segments such as high-value Active customers who have stopped engaging with emails and have a high predicted potential to churn, in order to prevent said churn.
Using Attentive, teams can leverage the Optimove segments to send personalized SMS messages with special retention promotions in an attempt to re-engage these valuable customers.
Using Dynamic Yield, teams can track user behavior on-site, such as high or low engagement, and leverage Optimove’s segments to automatically serve the best variation for each customer.
With Optimove, Attentive, and Dynamic Yield, brands have the foundations of a successful best-of-breed marketing tech that facilitates customer retention and lifetime value maximization. Together these solutions power personalized and unified journeys across all channels, from mobile messages to website visits, and beyond.
For additional use cases enabled by these integrations click here or contact us.
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