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Mastercard Dynamic Yield

Email, SMS and push done right: A marketing leader’s guide to channel selection How Valamar engages travelers earlier with real-time booking context Gartner Recognizes Mastercard Dynamic Yield as an 8‑Time Leader in Personalization Engines— Mastercard Dynamic Yield 2026 Personalization Maturity: Disruption Is Redefining E-Commerce Success Modern customer journey orchestration: Latest capabilities, best practices and omnichannel strategies — Mastercard Dynamic Yield Saks Fifth Avenue Elevated Luxury With AI Personalization 2025 Personalization Maturity Report for E-commerce - ES — Mastercard Dynamic Yield 2025 Personalization Maturity Report for E-commerce - PT — Mastercard Dynamic Yield How to Drive More Subscribers to Your Mailing List: Proven Strategies for MarketersMastercard Dynamic Yield Reconnect by Mastercard Dynamic Yield: Smarter Customer Journey Orchestration Send-Time Optimization — Mastercard Dynamic Yield Channel Prioritization — Mastercard Dynamic Yield Real-Time Adaptation and Dynamic Optimization — Mastercard Dynamic Yield Post-click Experiences — Mastercard Dynamic Yield Search Ranking Optimization — Mastercard Dynamic Yield Visual Search — Mastercard Dynamic Yield Semantic Search — Mastercard Dynamic Yield How Bergzeit Increased Conversions 3x with Conversational AI Email Deliverability Best Practices: Reach the Inbox. Deliver the Experience. The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys Visual Search Meets Multimodal AI: A New Era of Product Discovery Where human ingenuity fits in the AI-driven marketing era Infographic: The state of personalization maturity in e-commerce - 2025 AI and Personalization Are Revolutionizing E-commerce Search Transform product discovery with Experience Search: AI that understands your shoppers AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough? From Fragmentation to Connection: Mastering User Identification for Personalization — Mastercard Dynamic Yield 2026 Personalization Maturity Report for E-commerce - PDF — Mastercard Dynamic Yield Add To Cart Recommendation Modal — Mastercard Dynamic Yield Shoppable Video Notification — Mastercard Dynamic Yield
Ask a CRO Expert - Dynamic Yield
– Head of Marketing in the Retail Industry · 2021-03-20 · via Mastercard Dynamic Yield

Have questions about personalisation,
A/B testing, or CRO?

Ask our experts 👇

Anoop Vasisht

Anoop Vasisht, GM Europe & VP Partnerships

Anoop manages the European region for Dynamic Yield. He is a seasoned executive with 10 years of experience in the field of CRM, Marketing Technologies & Media. Given his rich experience across eCommerce, Media & the Investing world, he has helped 100+ brands at Dynamic Yield envision how to utilize Personalisation as a pillar of growth.

Check out Anoop on LinkedIn

Kamal Karim

Kamal Karim, Personalisation Strategy Leader

Over the past decade, Kamal has been a trusted expert in personalisation and optimisation for retail & fashion across Europe. At Dynamic Yield, Kamal is helping customers to step up in their personalisation maturity by connecting all dots between business objectives, data analysis, UX, and roadmaps.

Check out Kamal on LinkedIn

Doron Taub

Doron Taub, Personalisation and Optimisation Expert

Doron has been managing clients across the retail industry for over 6 years at Dynamic Yield, in charge of driving usage, adoption, and value realisation in the Personalisation and Optimisation field.

Check out Doron on LinkedIn

Siva Gabbi

Siva Gabbi, Personalisation Strategy Leader

Siva brings over a decade of experience working in banking, machine learning, and consulting to deliver the most value for both customers and prospects. He is passionate about technology and how it is adopted and uses his knowledge to come up with innovative ideas for solving the biggest problems.

Check out Siva on LinkedIn

Marcel Rduch

Marcel Rduch, A/B Testing and CRO Specialists

Marcel had been a Team Leader & Strategic Consultant in A/B and Multivariate Testing for over 5 years. He now oversees hundreds of Dynamic Yield’s customers, who have all implemented his data-driven approach to personalisation.

Check out Marcel on LinkedIn

Yaniv Navot

Yaniv Navot, Marketing and CRO Leader

Yaniv leads our Global Marketing team and is a veteran in the Personalisation and Experimentation space. He is also a hands-on, power user of Dynamic Yield’s personalisation platform.

Check out Yaniv on LinkedIn

Kerstin Holzinger

Kerstin Holzinger, Personalisation Expert

Having worked as a project manager for an international e-retailer of household electronics, Kerstin built an expertise in eCommerce, online marketing, and conversion rate optimisation. Since 2018, she has consulted product and marketing departments across all industries in developing personalisation strategies.

Check out Kerstin on LinkedIn

Klaudia Karcz

Klaudia Karcz, Digital Marketing Expert

With an extensive background working at technology companies, Klaudia has built up her expertise in various areas of digital marketing, including CRO, personalisation, paid media, and site analytics. She provides strategic guidance to customers across multiple verticals to drive growth and innovation.

Check out Klaudia on LinkedIn

Lior Delouya

Lior Delouya, Personalisation Expert

For over 5 years, Lior has worked with eCommerce and iGaming companies from different industries to build their personalisation and CRO strategies. He has vast experience in consulting companies on how to build online products and structure their operating teams to deliver personalisation at scale, from both a business and technical standpoint.

Check out Lior on LinkedIn

Get answers from our Experience Optimisation experts.

Our experience working with hundreds of brands over the past decade, including Sephora, IKEA, Deichmann, and BILD Shop, as well as being recognised as market leaders by Gartner, Forrester, and Frost & Sullivan, has afforded us the opportunity to extend our personalisation expertise to many of today’s marketers.

We want to help and share our knowledge, free of charge – no strings attached!

Our team of strategy leaders has over a century’s worth of experience collectively, regularly providing hands-on guidance and sharing best practices and benchmarks to help companies achieve and surpass their unique business goals.

Whether you’re a seasoned personalisation practitioner or simply looking to learn more, we encourage anyone working in DTC retail, finance, and iGaming to submit their questions.

So we can help answer your questions more efficiently, please provide:

You acknowledge and agree that your personal data will be processed by Dynamic Yield as described in the Privacy Notice. By clicking the button, you confirm that you have read and agree to the Terms of Use.

“The team at Dynamic Yield helped us think bigger and identify untapped opportunities for our business. With personalisation, we now realize our potential is limitless.”

You can ask us
about topics like:

  • Market trends: Compare your KPIs to current industry benchmarks.
  • People and processes: What it takes to run a successful personalisation program.
  • Audience strategy: Targeting the right people at the right time
  • Omnichannel personalisation: Creating the optimal right experience for any channel.
  • Server-side implementation: How to deliver experiences with optimal performance.