Twelve years ago, the founders of GlassesUSA.com set out to provide high-quality prescription eyewear at a more reasonable price point than others in the market. A decade later, the company is now the world’s largest online eyewear retailer, offering a variety of sunglasses, contact lenses, and more. With the largest selection of styles and brands offered online, with offerings from Ray Ban, Oakley and more, and the ability to try everything online using the virtual mirror and enjoy free shipping and 100% money back guaranteed, GlassesUSA.com is your one stop shop for all your vision needs.

But after years of optimizing its digital experiences, the eCommerce team was ready to move beyond recommending additional products of interest to those predicted to drive engagement. And after running a test against its traditional machine learning-based recommendations on the homepage, GlassesUSA.com discovered Dynamic Yield’s sophisticated deep learning algorithm was able to yield a 68% uplift in purchases and an 88% increase in revenue, all from a single widget.