Customer Data Platform (CDP) mParticle has the capability to track script and certain eCommerce events, making the Dynamic Yield implementation process a breeze. This integration gives you the ability to implement two platforms at once to immediately begin personalizing. With this integration, you can access additional data tracked from the client, third parties, or any integration you have linked with mParticle. This enables unique targeting powered by mParticle’s data segmentation capabilities.
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