[Berlin, September 28, 2022] Dynamic Yield, a Mastercard company and five-time Leader in the Gartner® Magic QuadrantTM for Personalization Engines, today announced the winners of its second annual “Personalization Awards,” recognizing the consumer-centric organizations charting new territory with exciting, seamless and highly relevant digital experiences. 

As consumers have come to expect their interests, needs, and wants validated in all interactions with a brand, the winners of this year’s awards have shown an unwavering commitment to achieving true personalization. An ongoing effort that requires significant know-how, strategic vision, and innovation, these companies and their teams are responsible for many of the amazing digital experiences setting the precedent across industries.  

“Each year, catering to the customer journey becomes more complex and intense,” said Oded Leiba, the Chief Customer Officer at Dynamic Yield. “And every year, we watch teams like the ones being awarded today take what we thought was possible for digital experience design and absolutely blow it out of the water. I am honored to work with such talented customers and partners who are beacons for the rest of the industry.”

Following open nominations, Dynamic Yield evaluated personalization programs and use cases from all 400+ brands using its technology over the last year. Based on two key criteria – expertise and innovation – a dozen brands that mastered the ability to personalize or utilize the platform in new and unique ways were shortlisted. Following further comprehensive review, Dynamic Yield is proud to award eight brands that went above and beyond and one key partner that has served as a model for effective collaboration.

The 2022 Dynamic Yield Personalization Awards and Winners Include:

• The Personalization Expert Award – Given to Sky (NOW, WOW, Sky X, Paneco, and The Warehouse Group, who showcase a complete grasp of experience optimization, deploy campaigns across channels, are segmentation and targeting pros, and push the limits of personalization.
• The Personalization Innovator Award – Given to FortyTwo, LUISAVIAROMA, and Shoppers Stop, who not only understand the importance of customer-centricity but also find new ways to tap into the Dynamic Yield platform, build exciting use cases, and level up their personalization efforts.
• The Personalization Thought Leadership Award – Given to Ochsner Sport and home24, who not only demonstrate exceptional overall expertise implementing experimentation and personalization, but also elevate others through sharing knowledge and insights that push the rest of the industry forward.
• The Personalization Partner Excellence Award – Given to Remotion, who exemplifies leadership and collaboration, are experts in the platform, offer strategic guidance and support to mutual customers, and serve as an extension of the Dynamic Yield team.

“As our customers evolve, so too must our customer experience,” said Niko Sandelin, Product Owner at LUISAVIAROMA. “That’s why it’s rewarding to be recognized for the investments we’ve made in tailoring our digital properties according to what they are communicating with us that they are looking for. It may not always be easy, but it’s incredibly important.” 

“Success in personalization is two-fold in that you need the right methodologies to operate against as well as the right technology to make what you’ve envisioned possible,” said Hannes Bünger, Co-founder at Remotion. “Dynamic Yield has the advanced capabilities we require and also the resources, competence and engagement needed to implement the highly profitable programs for our customers and are proud of what we’ve been able to accomplish as Dynamic Yield’s partner.”

A portion of the 2022 Dynamic Yield Personalization Awards was announced at this year’s Personalization Pioneers Summit in Berlin, with additional winners to be revealed during the New York City summit on October 27. 

To sign up for the leading personalization event, visit personalizationpioneers.com/new-york. 

About Dynamic Yield

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield’s, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.

Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.