Tailoring messaging and promotions based on customer loyalty
Who:
Israel’s largest hotel chain and owner of numerous hotel brands
Strategy:
In order to custom tailor the messaging and notifications, the company identifies users by their hotel loyalty club affiliation. Once identified, the chain encourages bookings by adding personalized incentives below the main CTA button.
Hypothesis:
Segmenting audiences according to their loyalty status helps brands better nurture relationships with their most valuable customers. For these individuals, experiences should look signifcantly different than what a first-time or even returning visitor might receive. Brands should therefore leverage all available data on current loyalty members and use it to segment audiences, serving highly-targeted messaging and promotions that not only confirm their special membership treatment, but also inspire further activity. Doing so creates powerful upsell opportunities and can have a major impact on bookings.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
