Who:

A large consumer insurance services company in Germany

Strategy:

To re-engage with returning site visitors, the company crafted a personalized homepage banner experience based on users’ browsing history from current and previous sessions, tailoring experiences according to the users’ interests and any site abandonment behavior.

Hypothesis:

Once a user has shown interest in specific categories or products, companies can capture data based on their browsing behavior to leverage in real-time, during both the current and subsequent sessions. Doing so will narrow down the user’s interests, helping companies better tailor homepage content. With platforms like Dynamic Yield, out-of-the-box algorithms can detect users’ affinities based on their site behavior. Not only will this reduce the effort involved with execution, but it will also allow organizations to provide relevant shortcuts for a customer’s journey.