About the Talk:

Join Dynamic Yield’s Channels Manager, Parker Block, Tealium’s Director of Partner Solutions, Josh Wolf, and Blue Moon Digital’s Senior Web Analytics Strategist, Jenna Masterson, for an analytics exploration into audience behavior and how to best use data to inform personalization.

This talk will provide insight as to how you can create a single, unified view across different channels and touchpoints in real-time to better understand each customer’s journey. Tune in to learn how to accurately analyze customer behavior and target intuitively so your content never gets lost in this today’s heavily-saturated digital landscape.

What You’ll Discover:

• How to use your existing data to understand audience behavior
• How to seamlessly manage your audiences
• How to serve personalized content to the right audience

Meet the Speakers:

Josh Wolf, Director of Partner Solutions, Tealium

Josh is the Director of Partner Solutions Consulting at Tealium. He has several years experience solving technical challenges in martech and adtech for enterprise businesses directly and in collaboration with partners.

Jenna Masterson, Senior Web Analytics Strategist, Blue Moon Digital

Jenna has worked in the Web Analytics field for nearly a decade, specializing in analytics implementation, tagging, and testing. Her experience has spanned across many industries, including shopping/ecommerce, finance, and telecommunications. She is also a Certified Usability Analyst and has several years of experience leading testing programs.

Parker Block, Channels Manager, Dynamic Yield

Parker Block manages partnerships and channels for Dynamic Yield in North America. For over twenty years, Parker has managed and advised eCommerce and DTC brands and retailers in the U.S., Europe, and Asia.