About the Webinar

Both Ben Malki, Director of Customer Success in the Americas, and Erika Whitestone, Customer Success Manager at Dynamic Yield, work with brands every day to ensure their personalization campaigns drive the greatest business impact. Listen in as they walk through how to use personas for more accurate, strategic planning.

In a fiercely competitive retail space, there’s one thing that brick-and-mortar has taught us – the importance of a personal touch. Discover how the same emphasis can be applied online through persona building, allowing brands to humanize their site visitors and better serve their needs by tailoring the digital experience.

Tune in to learn:

• Why personas are vital to your marketing strategy
• The underlying characteristics of a persona
• The segmentation principle behind high-value targeting opportunities
• Examples of what good personas look like
• How to structure campaigns using personas
• What personas can teach you about your overall audiences

About the Speakers

Ben Malki, Director of Customer Success - Americas, Dynamic Yield

Ben Malki is the Director of Customer Success, Americas for Dynamic Yield. He’s been working in the digital space for nearly a decade following his MBA from the Thunderbird School of Global Management.

Erika Whitestone, Customer Success Manager, Dynamic Yield

At Dynamic Yield, Erika consults with clients to build personalization programs that drive success. Together with her clients, she strategizes on how to leverage Dynamic Yield to create customer-centric experiences that elevate their brands, differentiate them from the competition, and grow their businesses. Erika has always been fascinated with human digital behavior and has a background in psychology and economics.