Serving mobile web visitors full-screen overlays to drive app downloads
Who:
Large media publisher
Strategy:
In an effort to drive mobile app downloads, smartphone users browsing on mobile web are served full-screen overlays to download the company’s mobile app.
Hypothesis:
Mobile apps hold a massive opportunity for publishers looking to reach a more engaged audience. With app users averaging 3x more pages per session than mobile web users, tapping into this channel is a must. Marketers who want to ensure visitors receive a superior experience and interface can motivate app downloads by serving full-screen overlays to smartphone users browsing on mobile web. There, the publisher can speak to how the in-app experience is faster, lighter, more interactive, and can be highly tailored to their interests.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
