In the age of Netflix, Amazon, and Spotify, users are well adjusted to personalized experiences, with content and product suggestions tailored according to their tastes, behavior, and preferences. From eCommerce and travel to media and financial services, nearly every industry is hyper-focused on delivering exceptional, relevant experiences. Now, as iGaming brands begin to heavily invest in personalization, they must also race to meet increasing consumer expectations.

Using AI and machine learning, companies are able to leverage real-time data to analyze user behavior and tailor every digital interaction. However, once they aggregate and gain access to this data, they must have a structured personalization program in place, one that is anchored around segmentation practices that enable them to always deliver the most relevant experiences possible.

In partnership with the World Gaming Executive Summit, Dynamic Yield’s Director of Gaming, Nadav Tamam is joined by Simon Lidzen, CEO & Co-founder of Fasttrack, and Evgeni Shendrov, CRO Manager at Codere, during this virtual event to discuss how companies that embrace AI and personalization can gain a competitive advantage and start delivering truly stellar digital experiences to each and every user.