Why A/B Testing and Personalization Are at Their Best Together
Currently available on demand
About the Mini-Talk:
Join Ernie Santeralli and explore the dynamic duo of the customer experience: A/B testing and personalization in this mini-talk.
You’ll learn:
How A/B testing and Personalization differ from each other
How using these methodologies in tandem can account for nuances in the buying process
How AI and machine learning uncover deep insights into user behavior in real-time
Check out the full article in our XP² Learning Center!
Meet our Speaker:
Ernie Santeralli, Content Marketing Manager, Dynamic Yield
Ernie is the Content Marketing Manager at Dynamic Yield – he focuses on creating content about how personalization technology and best practices can deliver value to multiple verticals including financial services, grocery/CPG, QSR, and eComm/retail.