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Mastercard Dynamic Yield

Email, SMS and push done right: A marketing leader’s guide to channel selection How Valamar engages travelers earlier with real-time booking context Gartner Recognizes Mastercard Dynamic Yield as an 8‑Time Leader in Personalization Engines— Mastercard Dynamic Yield 2026 Personalization Maturity: Disruption Is Redefining E-Commerce Success Modern customer journey orchestration: Latest capabilities, best practices and omnichannel strategies — Mastercard Dynamic Yield Saks Fifth Avenue Elevated Luxury With AI Personalization 2025 Personalization Maturity Report for E-commerce - ES — Mastercard Dynamic Yield 2025 Personalization Maturity Report for E-commerce - PT — Mastercard Dynamic Yield How to Drive More Subscribers to Your Mailing List: Proven Strategies for MarketersMastercard Dynamic Yield Reconnect by Mastercard Dynamic Yield: Smarter Customer Journey Orchestration Send-Time Optimization — Mastercard Dynamic Yield Channel Prioritization — Mastercard Dynamic Yield Real-Time Adaptation and Dynamic Optimization — Mastercard Dynamic Yield Post-click Experiences — Mastercard Dynamic Yield Search Ranking Optimization — Mastercard Dynamic Yield Visual Search — Mastercard Dynamic Yield Semantic Search — Mastercard Dynamic Yield How Bergzeit Increased Conversions 3x with Conversational AI Email Deliverability Best Practices: Reach the Inbox. Deliver the Experience. The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys Visual Search Meets Multimodal AI: A New Era of Product Discovery Where human ingenuity fits in the AI-driven marketing era Infographic: The state of personalization maturity in e-commerce - 2025 AI and Personalization Are Revolutionizing E-commerce Search Transform product discovery with Experience Search: AI that understands your shoppers AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough? From Fragmentation to Connection: Mastering User Identification for Personalization — Mastercard Dynamic Yield 2026 Personalization Maturity Report for E-commerce - PDF — Mastercard Dynamic Yield Add To Cart Recommendation Modal — Mastercard Dynamic Yield Shoppable Video Notification — Mastercard Dynamic Yield
Server-side a/b testing & personalization webinar (on-dem...
2020-12-24 · via Mastercard Dynamic Yield

Making the move to server-side testing and personalization

Currently available on demand

About the Webinar

While client-side testing and personalization is considered an industry standard, we’ve seen an increase in demand for server-side solutions, which enables companies to experiment and personalize with no performance impact on above-the-fold experiences, create journey consistency beyond the web, and better adhere to privacy concerns.

In this webinar, Dynamic Yield Vice President of Global Marketing, Yaniv Navot discusses everything you need to know about the shift to implementing API-based digital customer experiences.

All stakeholders are encouraged to listen in on the conversation:

  • Product Managers looking to better understand the benefits of running controlled experiments and targeted rollouts by audience groups
  • Developers who are equipped with using APIs and SDKs to build consistent digital customer experiences
  • Marketers who are exploring ways to personalize and optimize experiences without impacting latency and performance.
  • Merchandisers who are looking to improve product discovery and maximize SEO value through server-side product recommendations.

ICYMI, Dynamic Yield is offering a free 14-day exPerience APIs trial. Simply sign-up for access to a sandbox environment and start playing.

About the Speaker

Yaniv Navot, VP of Global Marketing, Dynamic Yield

Yaniv Navot, Vice President of Global Marketing, Dynamic Yield

Yaniv leads the Global Marketing team at Dynamic Yield and is considered a veteran in the Personalization and Experimentation space. He is also a hands-on power user of the Dynamic Yield platform on our own website.