Personalization = Data in Action: Achieving Customer-Centricity Through Digital Intelligence
Currently available on demand
About the Webinar
In this webinar, Join Dynamic Yield + LeROI Consulting for an exclusive look at how to get data-driven and build a proper technology foundation so your team can hit the ground running and win big with personalization.
Tune in to learn:
- Benefits of a solid data strategy to the marketing org
- Foundations of an experimentation-centric team
- Examples of the power of data on personalizing experiences
- The challenges of customer-centric marketing
- How to manage technology for orchestration across touchpoints
About the Speakers
Marc Preusche, Founder and Managing Director, LeROI Consulting & Intelligence
A mixture of data strategy consultants, marketing engineers, and marketing scientists, LeROI aims at giving everyone in an organization the tools and the expertise to improve performance with data. A hybrid between a consulting firm and a technical agency, LeROI’s passion is data. It usually starts with a proper data strategy, then moves on to implementation of an MVP for better collection, visualization and analysis of data, and ends in training for the team on how to use that data within marketing. The outcome is a better understanding of users and customers, hence improved business outcomes.