Alerting users with ad blockers to disable ad blocking extensions
Who:
A large U.S. news outlet
Strategy:
In order to identify readers who have an ad-block extension installed on their browser, the outlet prompts a popup overlay encouraging users to disable the extension, communicating the need of ads for higher content quality.
Hypothesis:
With ad-blocker usage on the rise due consumer concerns over privacy, media companies, who rely on tracking and ad-clicks for earning revenue, are hurting. Worse, many ad-blockers don’t just remove ads from the online experience, the technology can actually unintentionally block visitors from seeing non ad-related content on a publisher’s site. It’s therefore incredibly important to both identify readers with these extensions enabled and explain how the production of quality content depends on ad visibility. Using a popup overlay, teams can attempt to get users to disable their ad-blockers and ultimately, improve the overall user experience while driving engagement.
Templates that can be used to achieve this: Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.
